J&J Snack Foods Corp.

Two leaders in family entertainment partner for exclusive in-park experience

PADUCAH, Ky., Aug. 19, 2025 /PRNewswire/ -- Fun just got cooler. Dippin' Dots, the original beaded ice cream, today announced it is the exclusive frozen treat provider at Urban Air Adventure Park, the nation's leading indoor adventure destination for families. The new collaboration brings Dippin' Dots to all participating Urban Air locations nationwide, introducing a fan-favorite treat to the experience families already know and love.

"We are thrilled to partner with our friends at Urban Air.  Dippin' Dots and Urban Air are brands built around creating fun for the whole family," said Lynwood Mallard, Chief Marketing Officer at J&J Snack Foods, owner of Dippin' Dots. "This partnership is a perfect match, and we're excited to help make each visit even sweeter."

This partnership unites two powerhouses in family fun, both known for innovation, high energy, and creating memorable moments that bring people together.

"Dippin' Dots is an iconic brand that our guests know and love, and it's the perfect fit for the action-packed, memorable experience we deliver," said Kyle Martin, Chief Marketing Officer at Urban Air. "It's a fun, craveable treat that adds to the energy and excitement of every visit."

With more than 350 locations open or under development nationwide, Urban Air is an ideal partner for Dippin' Dots to continue expanding its presence in the family entertainment space. Together, the brands deliver a flavorful way to cool down and keep the adventure going.

To find a park near you or plan your visit, visit urbanair.com.

About Dippin' Dots, L.L.C.

Dippin' Dots has produced and distributed its flash-frozen tiny beads of ice cream, yogurt, and flavored ice products since 1988. Made at the company's production facility in Paducah, Kentucky, Dippin' Dots distributes its unique frozen products in all 50 states and seven countries through its franchised and direct distribution network. For more information, including business opportunities, visit www.dippindots.com. Follow Dippin' Dots on Facebook, Instagram and LinkedIn. 

About J&J Snack Foods Corp.

J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and innovator in the snack food and frozen beverage industry. For over fifty years, the company has specialized in delicious snack and beverage brands for the foodservice and retail segments, serving up fun across the U.S. market. J&J Snack Foods' core brands include SUPERPRETZEL, the #1 soft pretzel brand, ICEE and SLUSH PUPPIE frozen beverages, and Dippin' Dots, the original beaded ice cream. The company's broad brand portfolio also includes LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE FRUIT frozen fruit bars, DOGSTERS ice cream style treats for dogs, ¡Hola! Churros, THE FUNNEL CAKE FACTORY funnel cakes and fries, and bakery brands including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS, and HILL & VALLEY. For more information, please visit http://www.jjsnack.com. 

About Urban Air Adventure Park

Urban Air Adventure Park is the Nation's #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 350 parks open or under development. Urban Air, founded in 2011, was in search of a higher purpose to help kids have fun while achieving activity goals that enhance their social and physical skills. For more information visit www.UrbanAir.com.

Media contact: 

Billie Stuber

Director of Public Relations and Digital Marketing for Dippin' Dots

bilstu@dippindots.com 

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SOURCE DIPPIN' DOTS

The iconic soft pretzel snack debuts a recipe upgrade with a more robust Bavarian-style flavor while keeping the classic convenience fans love

MT. LAUREL, N.J., April 24, 2025 /PRNewswire/ -- J&J Snack Foods, a leader in the snack industry and the maker of SUPERPRETZEL®, the nation's #1 soft pretzel brand, is rolling out a new recipe that delivers a softer texture and a richer, more robust flavor—just in time for National Soft Pretzel Day. Fans of the classic snack can expect the same iconic SUPERPRETZEL shape and easy preparation, now with an even more satisfying bite.

Through extensive nationwide research, the J&J Snack Foods Research & Development team explored ways to enhance the taste and texture of the beloved 50+-year-old SUPERPRETZEL recipe — ensuring the new product not only meets but exceeds today's consumer expectations.

"We have a passion for pretzels at J&J Snack Foods, and SUPERPRETZEL has been a household favorite for more than 50 years," said Lynwood Mallard, CMO at J&J Snack Foods. "We listened to our customers and made small but meaningful recipe updates to enhance the product while keeping the signature twist, convenience, and vegan-friendly recipe our fans love." 

Why Fans Will Love the New SUPERPRETZEL:

• New Recipe, Same Twist – More robust in flavor, with a heartier, Bavarian-style bite
• Softer Than Ever – A reformulated texture for an even better snacking experience
• Still Vegan – A recipe refresh that keeps its plant-based goodness
• A Fresh Look, Same Great Value – New and refreshed packaging
• Found Nationally – In your local grocer's freezer

SUPERPRETZEL's new recipe is already hitting shelves and will continue rolling out to retailers nationwide throughout the spring, giving pretzel lovers everywhere a chance to enjoy an enhanced version of their favorite snack.

For more information, visit www.superpretzel.com and follow @SUPERPRETZEL on Facebook and Instagram.

About J&J Snack Foods Corp.

J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and innovator in the snack food and frozen beverage industry. For over fifty years, the company has specialized in delicious snack and beverage brands for the foodservice and retail segments, serving up fun across the U.S. market. J&J Snack Foods' core brands include SUPERPRETZEL, the #1 soft pretzel brand, ICEE and SLUSH PUPPIE frozen beverages and Dippin' Dots, the original beaded ice cream. The company's broad brand portfolio also includes LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE FRUIT frozen fruit bars, DOGSTERS ice cream style treats for dogs, ¡Hola! Churros, THE FUNNEL CAKE FACTORY funnel cakes and fries, Thinsters and bakery brands including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS and HILL & VALLEY. For more information, please visit www.jjsnack.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jj-snack-foods-refreshes-superpretzel-with-a-bolder-taste-and-softer-texture-302436456.html

SOURCE J&J Snack Foods Corp.