LY CORPORATION

LY Corporation operates as a leading Japanese internet company, providing a comprehensive suite of digital services through its flagship portal site, Yahoo Japan. This platform maintains a dominant position in Japan, boasting high monthly active user numbers and extensive page views. The company delivers diverse offerings, including e-commerce via Yahoo Shopping, online travel booking, and online video streaming. Additional services encompass internet retail, content distribution, and integrated platforms from key acquisitions like Zozo for fashion e-commerce. LY Corporation focuses on consumer cyclical sectors, particularly internet retail, serving millions of users with advertising, transactions, and multimedia experiences. Its business model emphasizes competitive strategies such as fee waivers for merchants to attract shoppers and sustain market share against rivals. Founded in 1996 and headquartered in Tokyo, Japan, LY Corporation plays a pivotal role in Japan's digital economy, facilitating everyday online activities from search and news to shopping and entertainment.