Smoore International Holdings Limited

SHENZHEN, China, March 18, 2026 /PRNewswire/ -- Leading global vaping brand VAPORESSO has announced a strategic partnership with the Argentine Football Association (AFA). The agreement brings together two champions at the top of their respective fields under the same spirit and a shared belief: Move Beyond Ordinary. More than a sports marketing collaboration, the partnership reflects VAPORESSO's continued global expansion and its long term focus on technology driven innovation.

A VAPORESSO representative noted that the partnership reflects a strong alignment between the spirit of champions and the company's commitment to innovation and excellence. "Just as great players spend years refining their skills before demonstrating control under pressure, VAPORESSO has built its brand through sustained technology development and product expertise. This collaboration unites champions from two different arenas, but with the same belief in pursuing excellence. We hope it will inspire more people to challenge limits and create their own championship moments."

Founded in 1893, the AFA is one of the most historic football federations in the world and a global powerhouse with three FIFA World Cup titles. Over the decades, Argentine football has produced legendary icons such as Diego Maradona and Lionel Messi, while today's squad continues to captivate global audiences with its technical brilliance, resilience, and composure on the world stage. The spirit behind that success, built through discipline, determination, and constant progress, has long defined Argentine football.

"We are pleased to welcome VAPORESSO to the Argentine football family," said by Argentine Football Association. "As an industry leader, VAPORESSO's commitment to innovation and excellence reflects many of the same values that shape our team culture. We believe this partnership will create new experiences for fans around the world and further share the spirit of Argentine football with a wider global audience."

For VAPORESSO, the partnership represents another step in building global collaborations that connect sport, technology, and brand innovation. By linking the championship heritage of Argentine football with VAPORESSO's technology focused approach, both sides aim to create new ways to engage audiences worldwide.

Looking ahead, VAPORESSO and the AFA will explore a series of collaborative initiatives designed to expand the partnership's global reach. These include exclusive co-branded fan merchandise inspired by the spirit of champions, joint marketing campaigns, and new forms of digital storytelling. Through continued technological development and product innovation, VAPORESSO aims to deliver greater value and enhanced experiences for consumers while promoting a spirit of resilience, ambition, and progress as well.

In addition, VAPORESSO will participate in the upcoming Total Product Expo in Las Vegas, where the brand will present its latest innovations and technological breakthroughs. Visitors are welcome to visit the Booth 15036 and experience firsthand the innovation and exceptional performance that define VAPORESSO.

About VAPORESSO

Founded in 2015, VAPORESSO was founded on the belief that each action is an endeavor to achieve excellency. Our unwavering commitment to surpassing the ordinary has propelled us to become the leading vaping brand globally in the near future. We embody a vision where our technology and values merge, crafting a better, cleaner, and more enjoyable life for all.

For more about VAPORESSO, please visit: https://www.vaporesso.com/

About AFA

Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football federations in the world. Headquartered in Buenos Aires, AFA oversees all aspects of the sport, including the organization of domestic leagues such as the Primera División, Primera Nacional, and lower divisions, as well as national cup competitions like the Copa Argentina and Supercopa Argentina.

For more information, kindly refer to afa.com.ar.

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SHENZHEN, China, Oct. 23, 2025 /PRNewswire/ -- Driven by innovation, VAPORESSO delivers cutting-edge products while building humanistic engagement with users worldwide. Marking its 10th anniversary, the brand launched two groundbreaking initiatives—VAPORESSO MEET and the World Hyper-Tour—to celebrate this milestone and share its people-oriented philosophy.

Connecting in Person, Sharing Authentic Moments

In the first half of the year, VAPORESSO hosted multiple VAPORESSO MEET events across various cities, bringing together channel partners, store owners, and users to break down barriers and engage in direct dialogue. Participants not only had early access to new products but also shared personal experiences and explored how products integrate with lifestyle aesthetics. These in-depth interactions enabled the brand to genuinely listen to user feedback, turning abstract brand care into tangible emotional connections. 

In Indonesia, VAPORESSO invited the well-known local band Vierratale to join the event, fostering warm interaction between artists and users. The gathering also featured the special debut of the co-created XROS 4 NANO Vierratale Edition—a culturally distinctive product inspired by shared stories and local pop music culture, beautifully reflecting the emotional bond VAPORESSO builds with its community. Through moments like these, VAPORESSO MEET has become a living expression of the brand's people-oriented philosophy.

Embracing Local Culture, Expressing Humanistic Resonance

This summer, VAPORESSO rolled out an industry-first urban tour—a luxury supercar fleet cruising through four international cities. True to its global vision of cultural co-creation, the brand wove local traditions and modern expression into its anniversary celebrations, creating a distinctive cultural footprint in each location. Every stop was thoughtfully curated to reflect the unique spirit of the city.

Inspired by Jakarta's street visual art culture, VAPORESSO combined 3D advertising trucks with supercars to create a stunning visual art spectacle. Beyond the streets, the brand joined forces with local trendsetter BIMOPD to launch the co-designed XROS 5 Series BIMOPD Edition—a product that channels Jakarta's vibrant and confident youth spirit through bold street-inspired aesthetics. Together, this synergy sparked a fresh cultural wave, as VAPORESSO cultivates a vaping culture deeply connected to local identity.

In Paris, where the subculture of extreme urban sports reflects the fearless resilience and endless power of the city, VAPORESSO's urban tour captured this dynamic energy by merging supercars with parkour performance. Channeling this fearless ethos into product design, the brand created the ARMOUR ULTRA, engineered with superior protection to empower fearless exploration. Through this fusion of street culture and powerful products, VAPORESSO inspires Parisians to embrace freedom and push boundaries.

In London, a city steeped in literary culture, VAPORESSO staged an immersive street show where supercars met iconic literary figures. Beloved British characters came to life, interacting with passersby and weaving the brand's innovative spirit into a rich cultural tapestry. This fusion of classic and contemporary also inspired the XROS 5 Series Leather Edition, where premium leather craftsmanship meets modern technology—redefining timeless elegance. Through these varied expressions of British style, VAPORESSO showcases its versatile, culturally resonant identity.

Where bold entertainment meets inclusive culture, VAPORESSO energized Las Vegas with supercars and trendy models, creating an interactive urban spectacle. This seamless integration of local culture and brand expression created the perfect backdrop for the launch of iMate OS. Uniting sleek design with interactive versatility, its boundary-breaking structure captures the same daring spirit that defines the city—showcasing how deeply VAPORESSO's initiatives resonate within local cultures.

At its ten-year milestone, VAPORESSO has woven human-centric values into a global tapestry of immersive experiences. Through flagship innovations and humanistic engagement, each step of its journey stands as a testament to industry leadership and user resonance.

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