Miniso Group Holding Ltd.

Miniso Group Holding Ltd. is a global value retailer specializing in the retail and wholesale of design-led lifestyle and pop toy products. Operating primarily through its flagship MINISO brand and the TOP TOY brand, the company offers a diverse array of items including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances, perfumes, stationeries, and gifts. Under TOP TOY, it provides blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other trendy toys, often featuring intellectual property collaborations. Miniso Group Holding Ltd. serves customers in Mainland China, the rest of Asia, North and Latin America, Europe, and other international markets through an extensive network of stores designed to deliver a relaxing, treasure-hunting shopping experience. It also engages in brand licensing and online sales of lifestyle products. Founded in 2013 and headquartered in Guangzhou, China, Miniso Group Holding Ltd. plays a significant role in the specialty retail sector of consumer discretionary markets worldwide.