Iqiyi Inc.

Iqiyi Inc. is a leading Chinese online video platform renowned for its innovative approach to entertainment. The company primarily focuses on providing a vast array of video content, including licensed films, television dramas, variety shows, and self-produced series. As a prominent player in the digital streaming industry, Iqiyi Inc. generates revenue through subscription fees, advertising, and programmatic marketing solutions, catering to a diverse audience across China. Iqiyi's platform caters to technology-savvy users who prefer on-demand content consumption, similar to global giants like Netflix. It has made significant technological investments in optimizing video delivery through artificial intelligence and advanced compression techniques, thereby enhancing user experience. The company's extensive content library, combined with its strong presence in the domestic market, positions it as a powerful influencer in China's entertainment sector. As a result, Iqiyi plays an instrumental role in shaping viewing habits and entertainment consumption, reflecting broader trends in digital transformation within the Chinese market.