AJ Bell plc

AJ Bell plc is a British public limited company and a leading provider of online investment platforms and stockbroker services in the UK. Established in 1995 in Manchester by Andrew James Bell and Nicholas Littlefair, it has grown into one of the largest investment platforms, serving both advised and direct-to-consumer markets with over 673,000 customers. The company operates under core brands including AJ Bell for low-cost SIPPs, ISAs, and dealing accounts aimed at DIY investors; AJ Bell Investcentre for advisers and their clients; AJ Bell Platinum for bespoke pension services; and AJ Bell Securities for stockbroking. Additional offerings encompass third-party SIPP administration, AJ Bell Media for financial publishing, and beginner-friendly apps like Dodl and Touch by AJ Bell. Headquartered at 4 Exchange Quay, Salford Quays, Manchester, AJ Bell plc is a FTSE 250 constituent, recognised as a Which? Recommended Provider for seven consecutive years from 2019 to 2025, and regulated by the Financial Conduct Authority. It plays a pivotal role in democratising access to tax-efficient investments like ISAs and pensions, funds, ETFs, bonds, and global stocks, emphasising low costs, ease of use, and comprehensive market coverage.