Boohoo Group Plc

Boohoo Group Plc is a British online fashion retail company, operating under the Debenhams Group trading name, that specializes in fast-fashion clothing predominantly targeted at consumers aged 16 to 30. Founded in 2006 and headquartered in Manchester, the company markets a diverse portfolio of own-brand products through its digital platforms, including brands like boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams. It operates primarily in the consumer discretionary sector, offering fashion apparel, shoes, and accessories, and holds a significant position in the online retail market by leveraging a wide range of product lines and multiple acquired high street brand identities. The firm also provides consumer credit and payment services linked to its online marketplaces, with a broad international presence across the UK, Europe, and other markets. Boohoo Group's emphasis on e-commerce channels and its strategic acquisitions of established brands have positioned it as a notable player in the evolving digital fashion retail landscape.