Avanza Bank Holding AB

Avanza Bank Holding AB is a financial services company headquartered in Stockholm, Sweden, specializing in digital banking and investment solutions. Its core function is to provide a user-focused online platform that facilitates savings, investments, pension products, and mortgages for retail and professional clients. The company is recognized for its intuitive, low-cost offerings, including share and fund trading, savings accounts, endowment insurance, and pension plans, with no fixed account fees and competitive brokerage rates. Avanza Bank Holding AB primarily serves individual investors but also caters to entrepreneurs, asset managers, and corporate customers, making it a prominent player among Scandinavian digital banks. Subsidiaries such as Avanza Bank AB and Avanza Fonder AB extend its reach into fund management and brokerage, with a particular emphasis on innovation and accessibility. Its impact is notable in democratizing access to investment products, promoting financial inclusion, and modernizing the savings culture in Sweden. Through its transparent pricing and technology-driven services, Avanza Bank Holding AB has become a key institution in the Nordic investment banking and brokerage services sector.