McDonald's Corporation

McDonald's Corporation operates and franchises a global network of quick-service restaurants under the McDonald's brand in the United States and international markets. It offers a core menu of hamburgers, cheeseburgers, chicken sandwiches, french fries, shakes, frozen desserts, breakfast items, soft drinks, coffee, and beverages, alongside limited-time promotional products. The company generates the majority of its revenue from franchise royalties and rent, supplemented by sales from company-operated restaurants across three key segments: U.S., International Operated Markets, and International Developmental Markets. McDonald's emphasizes value promotions, digital services, loyalty programs, and menu innovations to drive comparable sales and guest traffic. It supports a franchise model with varied structures, including conventional and developmental licenses, focusing on systemwide sales growth through restaurant expansion and operational efficiency. Founded in 1955 and headquartered in Chicago, Illinois, McDonald's Corporation plays a central role in the quick-service restaurant industry, serving diverse consumer needs worldwide with consistent brand experiences.