1-800-Flowers.com Inc.

1-800-Flowers.com is the first pure-play floral partnership to join the Instacart App, offering quick, on-demand delivery just in time for Valentine's Day

SAN FRANCISCO and JERICHO, N.Y., Feb. 9, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced its first nationwide pure-play floral partnership with floral authority 1-800-Flowers.com, Inc. (NASDAQ: FLWS). For the first time, customers throughout the U.S. can order fresh bouquets and gifts from 1-800-Flowers.com® directly through the Instacart App for fast delivery from more than 700 participating florist locations across the 1-800-Flowers.com network. The partnership expands the platform's assortment in time for Valentine's Day, one of the year's biggest gifting holidays.

"We are excited to welcome 1-800-Flowers.com to the Instacart App to offer our customers convenient access to fresh flowers, just in time for one of the most important holidays for floral delivery," said Blake Wallace, Vice President of Retail Partnerships at Instacart. "Through this partnership, Instacart customers will have more flexibility and variety to send gifts to family, friends, and loved ones, offering the same speed and reliability they expect from Instacart for life's special moments."

"Our mission is to help people connect and express themselves through thoughtful gifting, and this partnership with Instacart allows us to do that with more speed and greater accessibility than ever before," said Jon Feldman, Chief Commercial Officer at 1-800-Flowers.com. "By bringing our leading floral and gifting collection to the Instacart App in partnership with our local florist network, we're not only supporting local merchants, but also meeting customers where they are already shopping and making it easier for them to share a smile with the important people in their lives, especially during peak moments like Valentine's Day."

The partnership arrives as customers increasingly turn to Instacart for seasonal essentials. According to purchase data on the Instacart App from 2025, orders containing Combination Flower Bouquets and Fresh Cut Roses surged by more than 1,000% on February 14*. For those navigating the holiday rush, Instacart customers can pre-order specialty bouquets beginning today, February 9, while last-minute, same-day orders can still be placed the evening of February 14 in select markets. Beyond Valentine's Day, Instacart makes it easy to plan ahead year-round with the ability to schedule floral deliveries up to five days in advance, while still offering on-demand delivery for last-minute needs.

Instacart is committed to delivering an affordable online shopping experience, and 1-800-Flowers.com will be joining the Instacart App with no markup, so customers can experience the same great value. To begin shopping from 1-800-Flowers.com, customers can select the 1-800-Flowers.com storefront on the Instacart App or visit www.instacart.com/store/1-800-flowers.

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of thoughtful expressions designed to help inspire customers to share more, connect more, and build more and better relationships. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, CardIsle®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Simply Chocolate® and Scharffen Berger®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge on eligible products across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates Bloomnet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco®, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 1-800-FLOWERS.COM, Inc. was recognized among America's Most Trustworthy Companies by Newsweek for 2024. 1-800-FLOWERS.COM, Inc. was also recognized as one of America's Most Admired Workplaces for 2025 by Newsweek and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com.

*Instacart calculated the share of orders on the Instacart platform on 2/14/25 for Combination Flower Bouquets as well as Fresh Cut Roses and calculated the percentage difference from their average order share in the 12-month period between 10/1/24-9/30/25.

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SOURCE Maplebear Inc. dba Instacart

Seasoned Technology Executive to Drive AI, Digital Commerce, and Cybersecurity Innovation

JERICHO, N.Y., Dec. 8, 2025 /PRNewswire/ -- Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of thoughtful expressions designed to help inspire customers to express and connect, announced the appointment of Alexander Zelikovsky as Chief Information Officer. Zelikovsky's appointment accelerates the company's ongoing transformation strategy under CEO Adolfo Villagomez. 

As Chief Information Officer, Zelikovsky will lead an enterprise-wide technology strategy to accelerate the company's digital transformation. His responsibilities include IT applications and platforms, data architecture, data management, cybersecurity, and business intelligence. Zelikovsky will also support the organization's AI and business optimization efforts by ensuring the technology, data, and platforms are in place to help these initiatives succeed — strengthening the company's ability to deliver exceptional customer-centric experiences and drive omnichannel growth. He will report directly to 1-800-FLOWERS.COM, Inc. CEO Adolfo Villagomez.

"Alex is a visionary technology leader with proven expertise leading digital transformation initiatives at scale," said Adolfo Villagomez, CEO of 1-800-FLOWERS.COM, Inc. "His ability to position technology to fuel business growth, enhance operational efficiency, and deliver personalized customer experiences is all critical to driving our transformation strategy forward. His experience in enterprise modernization, AI, and cybersecurity will be instrumental in accelerating growth and innovation across our portfolio. We are thrilled to have Alex join the organization."

Zelikovsky brings more than 25 years of technology leadership experience, transforming traditional businesses into digital enterprises at global scale. Most recently, he served as Executive Vice President and Global CIO at Pitney Bowes. Prior to that, he held divisional CIO and Head of Digital Technology roles at Kimberly-Clark for both the EMEA and Latin America regions, where he executed comprehensive IT transformation strategies that drove significant business turnarounds and operating profit growth.

"I'm excited to join 1-800-FLOWERS.COM at such a pivotal time in the company's transformation," said Zelikovsky. "Adolfo's vision for building a consumer-centric organization resonates deeply with my approach to technology leadership. The company has built an exceptional portfolio of brands and understands the importance of delivering meaningful and personalized customer experiences. I look forward to partnering with the leadership team to harness technology, data, and innovation to deepen customer relationships, drive operational excellence, and accelerate growth across the business."

Before joining Kimberly-Clark, Zelikovsky drove the development and execution of Bed Bath & Beyond's omnichannel technology strategy and was instrumental in building out their multibillion-dollar digital commerce business. His journey into digital technology began at Amazon.com, where he was part of the team that pioneered Amazon's global distribution network. He has also held senior technology and operations roles at Procter & Gamble and Sephora/LVMH.

Zelikovsky holds an MBA from the University of Chicago's Booth School of Business and a bachelor's degree from Brooklyn College, City University of New York. He is the author of "Achieving Stretch Goals Efficiently" and has served as an adjunct professor at Purdue University's Krannert School of Management, where he developed and taught a graduate course in e-Commerce Strategy and Operations.

‍About 1-800-FLOWERS.COM, Inc. 

‍‍1-800-FLOWERS.COM, Inc. is the premier destination for meaningful gifting, helping people express and connect through thoughtful giving. As an omnichannel retailer, the company's portfolio includes more than 18 premium brands, such as 1-800-Flowers.com®, Harry & David®, PersonalizationMall.com®, and Things Remembered®. 1-800-FLOWERS.COM, Inc. also supports local community businesses nationwide through BloomNet®, its network of local florists and merchants, that enables same-day delivery. The company also operates Napco®, a leading resource for floral gifts and seasonal décor, and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers

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SOURCE 1-800-FLOWERS.COM, Inc.