Auto Trader Group Plc

Autotrader Group Plc is a leading British automotive online marketplace and classified advertising business. It connects car buyers and sellers through its digital platform, offering trading channels for a wide range of vehicles including cars, trucks, vans, bikes, and farm machinery, along with related services such as car insurance, loans, valuations, and vehicle checks. The company generates revenue primarily from Auto Trader, which includes online classified advertising, the Dealer Auction joint venture, and Autorama, a marketplace for leasing new vehicles. Founded in 1977 as Thames Valley Trader and evolving from print publications to a fully digital operation by 2013, Autotrader Group Plc has grown into the UK's largest automotive platform, boasting over 81.6 million monthly cross-platform visits and 449,000 live car listings on average in 2025. Classified in the Communication Services sector under Internet Content & Information, it employs 1,267 people and is headquartered in Manchester, United Kingdom. Notable acquisitions like Autorama in 2022 and Dealer Auction joint venture enhance its ecosystem, while partnerships with the Office for National Statistics utilize its data for inflation measures. Autotrader drives the automotive industry's digital transformation with innovative tools, mobile apps, and data intelligence.