Pop Mart International Group Ltd.

Pop Mart International Group Ltd. is a leading Chinese company specializing in the design, development, and sale of collectible 'designer' pop toys. Founded in 2010 and headquartered in Beijing, the company has become renowned for its signature 'blind box' format—sealed packages containing randomly selected figures—which has cultivated a vibrant collector community and driven a robust secondary market for its products. Pop Mart operates a diverse, multi-channel retail strategy, including a wide network of physical stores, automated vending machines, and prominent online platforms. The company’s business spans several segments, such as intellectual property incubation and management, pop toy retail, theme parks and experiential spaces, and digital entertainment. With a growing international presence, Pop Mart markets its distinctive toys across China and in global cities including London, Paris, Amsterdam, and Milan. The company's innovation in branding and consumer engagement has positioned it as a trendsetter in the global collectible toy market, appealing especially to younger, trend-conscious consumers and collectors.