Better Collective A/S

Better Collective A/S is a leading digital sports media company specializing in the iGaming industry, operating through Publishing and Paid Media segments. Founded in 2004 by Jesper Søgaard and Christian Kirk Rasmussen and headquartered in Copenhagen, Denmark, it connects sports enthusiasts with betting operators via innovative technologies and trusted content platforms. The company owns a global portfolio of brands, including Action Network for sports betting insights, Playmaker HQ for sports and entertainment, Betarades and VegasInsider for betting knowledge, Soccernews, SvenskaFans, and Tipsbladet for regional sports news, Bolavip for South American coverage, and esports sites like FUTBIN, HLTV, and Dust2. Better Collective provides educational tools, odds comparisons, tipster communities, and affiliate marketing services, generating revenue primarily through performance-based models like revenue share and cost-per-acquisition from partnerships with operators such as DraftKings and bet365. With over 1,500 employees across offices in Europe, North America, and Latin America, it attracts millions of monthly visitors in more than 30 languages, emphasizing responsible betting practices and market expansion through strategic acquisitions. As a key player in the evolving sports betting ecosystem, it fosters transparent user experiences while supporting operator growth.