Apotea AB

Apotea AB is Sweden's largest online pharmacy, operating exclusively in the e-commerce space within the healthcare sector. Founded in 2011 and headquartered in Stockholm, the company delivers a vast array of products directly to consumers, including non-prescription and prescription medications, vitamins, dietary supplements, beauty items, baby care, pet supplies, and wellness essentials covering categories like allergies, skincare, pain relief, and digestive health. With an online-only model, Apotea AB emphasizes competitive pricing, rapid delivery, and user-friendly digital platforms, complemented by expert consultations from pharmacists, skin therapists, and veterinarians via chat services. Employing around 800 people under CEO Pär Johan Svärdson, it has expanded sales from 4.58 billion SEK in 2021 to 6.55 billion SEK in 2024, primarily in Sweden with growing presence in Norway. Apotea AB plays a pivotal role in the pharmaceutical retail industry by accelerating digital transformation, enhancing accessibility to healthcare products, and mirroring rising e-commerce trends in consumer health and wellness. Recent innovations include automated logistics centers to boost order fulfillment capacity.