Viaplay Group AB (publ)

Viaplay Group AB (publ) is a Sweden-based entertainment company specializing in streaming, broadcasting, and content production services. Its primary offering is the Viaplay streaming service, delivering live sports, series, films, and documentaries primarily in Nordic countries and the Netherlands. The company also operates pay-TV channels like V Sport, V Series, and V Film, alongside advertising-supported free-TV channels in Sweden, Denmark, and Norway, as well as commercial radio networks and audio streaming in Sweden and Norway. Revenue streams include Viaplay subscriptions, linear TV, and advertising. Operating segments divide into core activities focused on Nordic streaming and TV, and non-core international markets such as Poland, the UK, and Baltics, which the group is exiting. Founded in 1987 and headquartered in Stockholm, Viaplay Group plays a key role in the European media landscape, particularly within the entertainment sector of communication services, competing with global streaming giants while emphasizing regional content and live sports. With around 1,126 employees, it continues to adapt its portfolio to streaming demands.