Pricer AB (publ) Class B shares

Pricer AB (publ) Class B shares represent the publicly traded equity of Pricer AB (publ), a Swedish technology company founded in 1991 and headquartered in Stockholm. The company specializes in in-store digital shelf-edge solutions, serving as a global leader in electronic shelf labeling (ESL) systems that boost retail store performance, operational efficiency, and customer shopping experiences. Pricer AB (publ) offers innovative products including optical electronic shelf labels like graphic and segment variants, Pricer Plaza—a cloud-based platform for scalable management, monitoring, and integration of digital in-store ecosystems—and complementary solutions such as Pricer Shelf Vision with AI-powered cloud cameras, Pricer StoreLink optical access points, and attachment hardware for shelves. Operating in the industrials sector under business equipment and supplies, Pricer markets through direct sales and resellers across Europe, the Middle East, Africa, the Americas, and Asia-Pacific, with installations in over 80 countries and more than 380 million labels delivered. Class B shares, carrying one vote each, total approximately 163.95 million alongside a smaller number of higher-voting Class A shares, entitling holders to equal rights in assets and profits.