KW7

Oddity Tech Ltd. operates as a consumer tech company specializing in digital-first brands for the beauty and wellness industries worldwide. It leverages an AI-driven online platform powered by data science, machine learning, and computer vision to analyze consumer needs and deliver personalized beauty, wellness, and technology products. The company offers a diverse portfolio under the IL MAKIAGE and SpoiledChild brands, encompassing face and complexion products, eye, brow and lip makeup, tools, skincare, haircare, and supplements. Additionally, through ODDITY LABS, a biotechnology center, it employs AI-based molecule discovery technology to develop novel ingredients that enhance performance and outcomes in beauty and wellness solutions. Oddity Tech Ltd. serves consumers directly via its innovative e-commerce platform, focusing on precision-driven product recommendations and development in the competitive personal care market. Incorporated in 2013 and headquartered in Tel Aviv-Yafo, Israel, it plays a key role in transforming how beauty and wellness products are discovered and purchased digitally.