Sinch AB

ATLANTA, Dec. 18, 2025 /PRNewswire/ -- Sinch AB (publ) (XSTO: SINCH), today announced that Today's Sober Women, a U.S. based nonprofit, selected Sinch's messaging platform to provide trauma informed text support to women navigating sobriety and recovery, a need that becomes especially important during the holiday season.

Through its Recovery Help Texts program, Today's Sober Women uses Sinch SimpleTexting to deliver therapist led, two-way SMS messages that offer encouragement, grounding, and connection beyond traditional meetings. Over the past year, Sinch has sparked thousands of private, one-to-one conversations built on trust, safety, and care.

"We're proud to support Today's Sober Women throughout the holiday season, helping ensure that messages of care continue uninterrupted at a time when support matters most," said Julia Fraser, EVP of the Americas at Sinch. "When recovery can feel especially fragile, these messages become more than communication, they become a lifeline."

"We are not just pushing out messages," said Bridget Garrelts, LCPC, CADC, Co-Founder & Executive Director at Today's Sober Women.  "We also want to receive messages so we can have a real connection with the women we are texting. Two-way communication was essential for us, and it was something that stood out about Sinch SimpleTexting. It allows us to show up for women in a way that feels personal, safe, and human."

Each week, therapist-created messages deliver encouragement, coping strategies, and emotional grounding. Through Sinch SimpleTexting, women can reach out in moments of need and receive trauma-informed support, while the Today's Sober Women team responds with timely reassurance and connections to local resources when additional support is needed. This secure, two-way engagement enables meaningful, human-centered conversations at scale, and has helped identify women in crisis and connect them with essential services such as housing, food assistance, and local recovery support, especially during high-impact periods like the holidays when connection and support are critical.

For more information visit www.sinch.com 

CONTACT:

For more information please contact:

Janet Lennon, Director of PR & Communications

janet.lennon@sinch.com | Mobile: 1.206.914.6175

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SOURCE Sinch AB

Partnership highlights Sinch's success bringing easy-to-use conversations inbox to business messaging

STOCKHOLM and BOSTON, April 11, 2025 /PRNewswire/ -- Sinch (Sinch AB (publ) - XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has been recognized an Essential App for HubSpot. The announcement strengthens the strategic partnership between the two companies and coincides with the launch of HubSpot's new Custom Channels API, which allows businesses to integrate communication channels from trusted partners like Sinch directly into the HubSpot Conversations Inbox.

This milestone reflects Sinch's ongoing commitment to co-innovation, making it easier for businesses to reach and engage customers in more personalized, efficient, and impactful ways. As a launch partner for the Custom Channels API, Sinch now enables customers to seamlessly manage RCS, SMS and MMS communications alongside email, chat, and social messaging - all in one unified inbox.

"It's a testament to our focus on bringing the best communications tools to businesses using HubSpot," said Chris Thompson, VP, Ecosystems at Sinch. "Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today's businesses. The partnership we have with HubSpot has led to opportunities like this, and we're proud to play a key role in shaping the future of customer engagement."

With the new integration, businesses can now track, manage, and respond to text messages within HubSpot's Conversations Inbox, offering teams a single, organized location for all customer communications. This level of visibility and centralization improves internal collaboration and drives more responsive, personalized experiences.

"By supporting this integration, we're helping businesses keep track of their communications for even better customer engagement," Thompson added. "We're excited to strengthen our partnership with HubSpot and continue delivering exceptional messaging experiences that empower businesses worldwide."

Sinch believes in helping businesses build real connections with their customers, directly from the platforms they know and use every day, like HubSpot. Being named an Essential App reflects the long-standing relationship between Sinch and HubSpot, which is built on shared values of customer-first innovation and trusted collaboration. This recognition also highlights Sinch's mobile messaging expertise and the vital role it plays in expanding and enriching the HubSpot ecosystem.

For more information about Sinch's SMS & MMS integration with HubSpot visit https://sinch.com/integrations/hubspot/

CONTACT:

For more information please contact:  

Janet Lennon, Director of Global PR & Communications  

janet.lennon@sinch.com |1.206.914.6175 

This information was brought to you by Cision http://news.cision.com

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View original content:https://www.prnewswire.com/apac/news-releases/sinch-named-an-essential-app-for-hubspot-302425967.html

SOURCE Sinch AB