Ströer SE & Co. KGaA

Ströer SE & Co. KGaA is a leading media and advertising company specializing in out-of-home (OOH) and digital advertising solutions. As a multi-channel media enterprise, its primary purpose is to deliver comprehensive advertising products that engage audiences across physical and digital environments, including roadside billboards, public transport spaces, pedestrian areas, and online platforms. The firm serves a broad range of advertising customers by providing individualized, fully integrated end-to-end marketing solutions, utilizing both traditional outdoor media and cutting-edge digital formats. Headquartered in Cologne, Germany, Ströer SE & Co. KGaA operates through several distinct segments—OOH media, digital & dialog media, and data-as-a-service (DaaS) & e-commerce—reflecting its capacity to adapt to changing advertising trends and technology. Its subsidiary companies, such as Ströer SSP GmbH and Statista GmbH, extend its reach into programmatic advertising and data analytics, helping clients optimize campaign performance and research. In the financial market, Ströer SE & Co. KGaA is recognized for its role in linking brands with consumers through effective media placements and innovative advertising services. The company is significant within the consumer cyclical sector, particularly in advertising and marketing, and stands out for its strong presence in Germany and growing influence abroad.