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The television broadcasting company accounted for more than 11,000 Buzzed Driving Prevention PSA detections during the annual industry initiative

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Gray Media has been named the recipient of the 2025 Catalyst Award for their support of the Ad Council's long-running Project Roadblock initiative. The seasonal effort, a partnership between the Ad Council, the Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) encourages TV stations to donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season.

Presented annually by the Ad Council, the Catalyst Award recognizes communications companies that make a significant impact through donated media efforts. In 2024, Gray Media significantly increased their support for Project Roadblock and ranked as the campaign's top contributor in terms of detections, accounting for 17% of all PSA airings nationwide for the initiative.

Overall, the 2024 Project Roadblock delivered more than 65.9 thousand detections of donated local broadcast TV airtime, generating an estimated $6.5 million in media value – a year-over-year increase of 9% in detections and 68% in value. The effort reached 208 of 210 Designated Market Areas (DMAs) nationwide, covering 99.96% of all US households and reinforcing the power of local TV to reach audiences with life-saving messages.

The Catalyst Award was presented at the TVB Executive Summit which convenes senior leaders from across the local broadcast, advertising and marketing sectors.

"Gray Media's ongoing participation and support of Project Roadblock reflects their strong commitment to social responsibility and public safety," said DJ Perera, chief media officer at the Ad Council. "We're proud to recognize Gray's leadership in raising awareness about the dangers of alcohol-impaired driving by honoring them with this year's Catalyst Award."

"Gray Media's extraordinary commitment to Project Roadblock shows us the continued power of local broadcast television to create meaningful change in our communities." said Steve Lanzano, President and CEO of TVB. "Their leadership and generosity helped deliver a record number of buzzed driving prevention messages during a critical time of year and we applaud Gray Media for their outstanding contributions in sharing this essential message."

"We are honored to receive the Catalyst Award and to be recognized for our dedication to such a vital cause," said Becky Meyer, Senior Vice President, National Sales at Gray Media, who will be accepting the award on behalf of the organization. "Project Roadblock is a critical initiative to our communities and we are proud to use our platform to deliver messages that can save lives and help make our roads safer for everyone."

Since 2004, the Ad Council has partnered with TVB, NHTSA and local broadcast TV stations around the country to execute Project Roadblock. Now in its 22^nd year, the annual effort reminds holiday travelers about the dangers of buzzed driving and encourages them to plan ahead for a safe ride.

For more information about Project Roadblock, visit tvb.org/ProjectRoadblock and follow the campaign online with the hashtag #ProjectRoadblock.

About the Ad Council

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagramand LinkedIn, and view campaign creative on YouTube. 

About TVB

TVB is the not-for-profit trade association representing America's local broadcast television industry, including linear and digital platforms. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium's multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

About Gray Media

About Gray Media: Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

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SOURCE The Ad Council

ATLANTA and CINCINNATI, July 7, 2025 /PRNewswire/ -- Gray Media, Inc. (NYSE: GTN) and The E.W. Scripps Company (NASDAQ: SSP) have entered into agreements to swap television stations across five mid-sized and small markets, resulting in the creation of new duopolies for each group.

The local broadcasters anticipate these transactions will give them the market scale and depth to strengthen their financial durability, in turn allowing them to preserve and deepen public service to their communities with essential local news and sports programming.

Gray will acquire Scripps' WSYM (Fox) in Lansing, Michigan (DMA 113), and KATC (ABC) in Lafayette, Louisiana (DMA 125). The acquisition of WSYM will create a duopoly in Lansing, where Gray owns WILX (NBC), and the acquisition of KATC will complement Gray's strong presence in the Southeast, including all other markets in Louisiana.

"We are very pleased to be executing a successful set of station swaps with Scripps that brings great value to both companies," said Gray President and Co-CEO Pat LaPlatney. "At Gray, due to the strategic nature of these two acquisitions and the benefits to our operations, we anticipate expanding the news staff and hours of live local newscasts on both stations soon after closing the acquisitions."

Scripps will acquire Gray's KKTV (CBS) in Colorado Springs, Colorado (DMA 86), where Scripps owns KOAA (NBC); KKCO (NBC) and low power station KJCT-LP (ABC) in Grand Junction, Colorado (DMA 187); and KMVT (CBS) and low power station KSVT-LD (Fox) in Twin Falls, Idaho (DMA 189), where Scripps owns low power station KSAW-LD (ABC). These acquisitions bolster Scripps' already strong regional presence in the West, where it owns and operates television stations across Montana, Idaho, Colorado, Utah, Arizona, Nevada and California.

"These new stations will allow Scripps to expand upon our local sports and news strategies in key growth geographies for us," said Scripps President and CEO Adam Symson. "The resulting efficiencies will allow us to further invest in our connection to our communities, offering even richer coverage of these neighborhoods and regions."  

The swap involves the even exchange of comparable assets. In particular, the consideration for each transaction is the performance of the other transaction. As a result, neither company will pay cash consideration to the other.

Gray and Scripps anticipate closing both sides of the swap simultaneously in the fourth quarter of this year following receipt of regulatory and other customary approvals. The regulatory approvals will require certain waivers of outdated local ownership restrictions that have uniquely restricted local broadcasters' ability to compete in today's dynamic and highly competitive media environment. The parties intend to work closely with regulators, employees and other stakeholders to obtain the requisite approvals and to facilitate the smooth transitions of these stations to new ownership.

Forward-Looking Statements

This press release contains certain forward-looking statements that are based largely on Gray's and Scripps' current expectations and reflect various estimates and assumptions by Gray and Scripps. These statements are statements other than those of historical fact and may be identified by words such as "estimates," "expect," "anticipate," "will," "implied," "assume" and similar expressions. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results and achievements to differ materially from those expressed in such forward-looking statements.  Such risks, trends and uncertainties, which in some instances are beyond Gray's and/or Scripps' control, include the inability to complete the proposed transaction within the expected timeframe, or at all, and other future events. Each of Gray and Scripps is subject to additional risks and uncertainties described in their respective quarterly and annual reports filed with the Securities and Exchange Commission from time to time, including in the "Risk Factors," and management's discussion and analysis of financial condition and results of operations sections contained therein, which reports are made publicly available via www.sec.gov. Any forward-looking statements in this communication should be evaluated in light of these important risk factors. This press release reflects management's views as of the date hereof. Except to the extent required by applicable law, Gray and Scripps undertake no obligation to update or revise any information contained in this communication beyond the date hereof, whether as a result of new information, future events or otherwise.

About Scripps:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: "Give light and the people will find their own way."

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Contacts:

Scripps: Carolyn Micheli, carolyn.micheli@scripps.com

Gray: Kevin Latek, kevin.latek@graymedia.com

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SOURCE The E.W. Scripps Company