Royal Bank of Canada

RBC ranks #55 globally, #7 in Global Financial Services and the highest-ranked Canadian brand, according to Kantar BrandZ

Key takeaways:

• RBC earns a spot among the world's 100 most valuable brands for the 20^th consecutive year
• Ranked #55 globally, #7 in Global Financial Services and the highest-ranked Canadian brand
• Brand value reached $51.5 billion USD, up 17% year-over-year
• Climbed four spots since 2025 in the global rankings

TORONTO, May 14, 2026 /CNW/ - Royal Bank of Canada (RBC) has earned a spot among the world's 100 most valuable brands for the 20^th consecutive year. According to the Kantar BrandZ 2026 Most Valuable Global Brands report, RBC ranked #55 globally, #7 in the Global Financial Services sector and is the highest-ranked Canadian brand, with its brand value reaching $51.5 billion USD, up 17% year-over-year.

"The proven strength of our brand across global markets is built on the collective dedication of our employees who bring it to life through every client touchpoint, partnership and community investment we make," said Mary DePaoli, Executive Vice President and Chief Marketing Officer, RBC. "We are proud to remain Canada's highest ranked brand and 55^th across all brands globally."

What's driving RBC's brand strength

Climbing four spots since 2025, RBC's rise in the Kantar BrandZ rankings solidifies its position as a leader in global financial services, reflecting years of consistent, purpose-led brand building anchored in delivering real value for clients and communities. The bank's strong Kantar BrandZ 2026 performance reflects its relentless client focus, global scale and financial strength, reinforcing trust and relevance in an increasingly uncertain economic environment. RBC's growing brand value is supported by its rising strength in the consumer banking category in Canada, where it has increased brand differentiation and prominence.

Why RBC is a leading global financial services brand

RBC's global brand momentum has been supported by meaningful commitments across technology leadership, bold sponsorships and community impact:

• AI leadership: In October 2025, for the fourth consecutive year, RBC was recognized as the #1 bank in Canada and #3 globally for AI maturity by the Evident AI Index.
• Strategic sponsorships: RBC extended its title sponsorships of both the RBC Heritage and the RBC Canadian Open, and launched a jersey partnership with the LA Galaxy.
• Music leadership: RBC has renamed one of North America's busiest amphitheatres on Toronto's waterfront RBC Amphitheatre through 2038, and is supporting its transformation into a year-round destination by 2030. Through its RBCxMusic platform, RBC's position as the bank of music is further supported by an 8-year investment to make music more affordable and experiential, providing over 8 million fans with ticket access, discounts and upgrades, over $1 million dollars back in savings to Canadians through Concert Cash®, and donating more than $140 million to music and arts organizations in Canada.
• Canadian brand recognition: In October 2025, RBC was named Canada's most valuable brand for the seventh consecutive year in Kantar BrandZ's Top 40 Most Valuable Canadian Brands report.

"The brand era has changed. People now interact with brands in thousands of different ways. Many of these are shaped by AI, like personalised feeds or LLMs that influence what we see. Machines are increasingly surfacing and prioritising content. That means brands need to work harder than ever to stand out as meaningful and different," said Martin Guerrieria, Head of Kantar BrandZ. "RBC's performance this year demonstrates its ability to remain relevant and drive consumer trust in an evolving market."

About the Kantar BrandZ methodology

BrandZ charts the way in which global brands have continued to evolve and innovate. Now in its 21^st edition, it spotlights the importance of building meaningful difference where a brand meets consumer needs, stands out from competitors and remains top-of-mind in its sector for a prolonged period. Kantar BrandZ is a global ranking that assesses brand value by combining financial data and extensive brand equity research, offering an in-depth view of over 22,000 brands in 54 markets.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

About Kantar

Kantar is the world's leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.

We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

About Kantar BrandZ

Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business' financial performance. Kantar's annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.6 million consumers, for over 22,000 brands in 54 markets. Discover more about Kantar BrandZ here.

For more information, please contact:

Nicole Aarssen White, Corporate Communications, RBC, nicole.aarssen@rbc.com

SOURCE RBC

Only 9% of Canadian parents strongly agree their child is prepared to manage money independently when they leave home

TORONTO, May 13, 2026 /CNW/ - Canadian kids are gaining an understanding of money - but there's an opportunity to build the practical skills and confidence needed for future financial independence. That's according to Mydoh's first-ever Financial Resilience Report, which reveals a gap between financial knowledge and real-world readiness among Canadian youth.

The national survey of 1,000 Canadian parents found that while the vast majority of parents report actively teaching their kids about money, just 9% strongly agree that their child is well-prepared to manage money independently when they leave home and transition into adulthood.

"While many families are already having money conversations, the research suggests practical experience remains an opportunity area," said Angelique de Montbrun, Chief Executive Officer at Mydoh. "Financial confidence is built through everyday habits and hands-on learning. When kids and teens have the chance to practice managing money early, they build skills that can stay with them for life."

Mydoh is designed to help kids and teens build those skills through real-world experiences, including earning, saving, spending and managing money, with parent oversight built in.

Knowledge Is Strong - But Action Is Inconsistent

Financial resilience is defined as not only how well kids understand money, but also their ability to apply that knowledge confidently in real-life situations.

Mydoh's new report highlights a disconnect between the two parts of this equation.

• 90% of parents say they talk regularly with their kids about money
• 83% say their child understands saving for a goal
• But only 64% say their child regularly works toward those goals - a 19% gap between understanding and action

"Financial resilience isn't built by knowing what to do with money - it's built by actually doing it," said Vanessa Bowen, CPA and Founder of personal finance coaching platform Mint Worthy. "When kids are actively involved in earning, saving and spending decisions, they develop the skills and confidence they need to make better financial decisions over time."

Everyday Habits Reveal How Kids Are Learning

The report also reveals how these gaps show up in kids' everyday money habits:

• Only 55% of kids are handling money independently before age 12 - such as making purchases, managing allowance or deciding how to spend savings
• 16% of Canadian parents say their kids have never experienced the feeling of running out of money when they can't afford something they want
• 1 in 5 Canadian parents say they step in to fix the situation when their child makes a money mistake (like buying something impulsively and then regretting it)

Building Financial Resilience Through Real-World Experience

To help close the gap, Mydoh is working with Bowen to develop a Practice-to-Confidence Playbook, outlining four simple ways parents can help their kids build financial resilience:

Make it real: Give kids hands-on experience with earning, spending and saving money in everyday situations.

Make it collaborative: Set aside five to ten minutes each week to review spending, savings or a simple financial decision as a family.

Make space for mistakes: Only 46% of parents say they talk through what went wrong when their child makes a financial mistake. Creating space to reflect helps kids build confidence, learn from experience and develop the resilience to make better decisions over time.

Keep the conversation open: More than 1 in 5 parents worry money conversations will cause stress in their kids. But avoiding the topic can mean missed learning opportunities. Open, low-pressure discussions can help children feel more comfortable talking about money and build confidence over time.

"When kids have the opportunity to make decisions, learn from mistakes and try again, they build the confidence and capability to manage money independently," added Bowen.

To view the full version of Mydoh's Canadian Financial Resilience Report and access tips from Vanessa Bowen, visit mydoh.ca/learn/financial-resilience-report/.

This is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. The information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.

About the Study

These findings are based on an Ipsos survey conducted on behalf of Mydoh between March 30 and April 2, 2026, among 1,000 Canadian parents of children aged 6–17. Results were weighted to reflect the Canadian population. The survey has a credibility interval of ±3.8 percentage points, 19 times out of 20.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

About Mydoh

Since 2021, Mydoh has been committed to helping parents raise money-smart youth. Mydoh began with the shared belief that money management isn't something you are taught, as much as something you learn through experience – and that experience should start early. Mydoh has championed this belief since its inception and with it, has been able to help more than 300,000 Canadians build a more solid financial foundation for the next generation. Mydoh is a part of RBCx – the tech and innovation banking arm of RBC.

For more information, please contact:

Holly Lobsinger, Craft Public Relations (for Mydoh)

holly@craftpublicrelations.com | 902-717-8582

SOURCE RBC