Koninklijke Philips N.V.

March 20th, Philips Sonicare invites New Yorkers to rethink their nightly clean with an inside look at what happens in your mouth while you sleep

CAMBRIDGE, Mass., March 17, 2026 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA) and its Sonicare brand, the #1 Dental Professional recommended sonic toothbrush brand worldwide, is marking World Oral Health Day by declaring it World Oral Health Night drawing attention to a common risk to your oral health many people overlook: assuming manual brushing always removes enough plaque.

The science shows why this moment before bed is so important.

Research reviewing 59 studies shows that manual brushing can leave up to 50% of plaque behind.¹ Plaque is a sticky film produced by bacteria that attaches to teeth and especially along the gumline. It acts as a protective layer that helps bacteria cling to the mouth and continues to grow.

"At night, much of the plaque and bacteria in the mouth builds up quietly and often goes unseen and unnoticed," said Matina Vidalis, Regional Business Unit Leader, Oral Healthcare, Philips North America. "World Oral Health Night challenges one of the most routine habits in people's day. When you see what manual brushing can leave behind, you start to expect more from your toothbrush. Sonicare is designed to clean what manual brushing can't."

Bringing the hidden world of nighttime oral health to life

For one night, March 20th, World Oral Health Day becomes World Oral Health Night, turning the spotlight on what happens in your mouth after you go to bed.

Philips Sonicare is bringing this hidden reality to life with a bold public installation in New York City, March 20th, 2-8 p.m. ET at Lavan Midtown, where visitors can explore a multi-sensory installation that reveals what brushing manually leaves behind. Audiences will be guided through the science while immersive visuals creatively demonstrate the microscopic activity taking place along teeth and the gumline every night.

"As a dentist, I see firsthand in patients how bacteria growth and improper brushing can lead to plaque, inflammation and systemic health issues. The Night Switch experience by Philips Sonicare reveals what manual brushing leaves behind and why brushing with a Philips Sonicare power toothbrush makes such a difference," said Dr. Sharon Huang, DDS, MICOI. "This isn't just about a cleaner smile, it's about empowering people to take control of their oral health and protect their overall wellness. When you feel what truly effective cleaning means, you never go back to manual brushing."

Good night care starts with Sonicare

Sonicare technology is designed to reach the areas manual brushing often misses. Sonicare power toothbrushes are designed to remove up to 2000% more plaque² than a manual toothbrush, powered by up to 62,000 bristle movements per minute. In addition, Sonicare Fluid Action supports the bristles to clean by driving fluid deep between teeth and along the gumline.

New this year, the Philips Sonicare 6500 builds on this technology, removing 1000% more plaque³ versus a manual toothbrush, helping users maintain a cleaner mouth before going to sleep.

Philips Sonicare's mission is to improve the oral health of millions of people by making superior care accessible to all. Through consumer-centric innovation and education, the business aims to democratize better oral healthcare with our strategic partners because it is the gateway to overall health. Want to explore the full range of Philips Sonicare products? Visit Philips.com.

1 Slot DE et al, Int Dent Hygiene (2012): 187-97

2 Philips Sonicare Diamond Clean range + A3 brush head, in hard-to-reach areas vs. a manual toothbrush in 6 weeks.

3 Philips Sonicare 6500 Range + C3 or S2 brush head, in hard-to-reach areas vs. a manual toothbrush in 6 weeks.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,800 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

For more information, please contact:

Omnicom Public Relations

Amanda Cargulia

Amandac@omc.com

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SOURCE Philips Sonicare

Sonicare "Feel the Care" invites people to experience the 'Sonicare Feeling' that transforms your daily routine into a ritual of self-care.

CAMBRIDGE, Mass., March 5, 2026 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in oral healthcare, today unveiled two new Philips Sonicare electric toothbrush ranges, the integration of Next-Generation Sonicare technology, along with branding, packaging and sustainability updates that all reflect the brand's bold new platform, "Feel the Care." The refreshed brand and product lineup is designed to inspire consumers to elevate their daily oral care routine with advanced brushing technology.

"We look after our health and well-being more intentionally than ever, yet oral care is still one of the few daily routines people rarely rethink," said Matina Vidalis, Regional Business Unit Leader, Oral Healthcare, Philips North America. "Philips Sonicare 'Feel the Care' pushes brushing out of the background and into focus, paired with continuous innovations, like our Next-Generation Sonicare technology and sustainable developments, to deliver a signature brushing experience that supports your overall health for the long term."

Brand refresh focuses on unique 'Sonicare' feeling

Philips Sonicare, the #1 Dental Professional recommended sonic toothbrush brand worldwide, has debuted "Feel the Care," a refreshed brand expression that balances both aspects of the daily brushing experience: clinically proven performance and along with the brand's signature post-brushing 'Sonicare' feeling. The updated look and tone bring warmth and sensory richness to the brand, hero-ing the in-mouth experience and product design, along with a gentle, yet effective clean people can feel every day. Powered by Sonicare Fluid Action, the brushing experience delivers a deep, thorough clean while remaining intuitive and comfortable. "Feel the Care" reinforces the movement of daily brushing as an important moment of self-care.

Philips Sonicare 5000 Series

• Gently removes up to 700% more plaque¹
• Offers 2 (clean and gum care) brushing modes to support different care needs
• Gradual, gentle increase in power for the first 14 brushing sessions for the easiest first step from manual brushing and provides essential care for healthy teeth and gums.
• 4 Settings: 2 Modes, 2 Intensities
• Available in two color options to fit personal style
• W Diamond Clean and C2 Optimal Plaque Removal Brush heads
• Bringing proven Sonicare performance for the first time to a more accessible MSPR $59.99 price point, it's designed to make advanced oral care accessible to more people.
• Available starting February 2026 at Walmart and Target nationwide.

Next-Generation Sonicare Technology

As part of its new Sonicare lineup, Philips is introducing Next-Generation Sonicare technology across its new 5700 to 7300 Series models, marking the first major drivetrain upgrade in more than a decade. At the center is a completely re-engineered motor, built on decades of clinical insight and engineering expertise, designed to deliver consistent power from handle to brush head for a gentle, yet effective clean, even in hard-to-reach areas like molars. The new adaptive magnetic system responds in real time to how users brush, helping maintain optimal performance when users apply too much pressure or reach the back of the mouth, habits that can typically slow bristle movement and reduce effectiveness. The result is a more consistent brushing experience, delivering up to 62,000 optimal bristle movements per minute, regardless of pressure or technique.

5700 to 7300 Series - Key Shared Features Include:

• Sonic toothbrush with Next-Generation Sonicare technology & Sonicare Fluid Action for a gentle & effective clean even in hard-to-reach areas
• Pressure sensor alerts users when they are applying too much pressure
• 2-minute SmarTimer and BrushPacer provide a comprehensive clean with guided brushing sessions, building better brushing habits
• Delivers 21 days of regular brushing on a single charge
• Brush head replacement reminder alerts you when it's time for a new brush head

Philips Sonicare 5700 Series with Next-Generation Sonicare Technology

• Gently removes 1000% more plaque²
• Up to 100% healthier gums³
• Offers 2 brushing modes and 3 intensities to support different care needs
• Available in five color options to fit personal style
• MSPR: $79.99
• Available starting February 2026 at Target, Grocery Stores, and Pharmacies nationwide.

Philips Sonicare 5900 Series with Next-Generation Sonicare Technology

• Gently removes 1000% more plaque²
• Up to 100% healthier gums³
• Offers 2 brushing modes and 3 intensities to support different care needs
• Available in four color options to fit personal style
• MSPR: $89.99Available starting January 2026 at Amazon.

Philips Sonicare 6000 Series with Next-Generation Sonicare Technology

• Gently removes 1000% more plaque²
• Features a visual pressure sensor that helps protect sensitive teeth and gums
• Offers 3 brushing modes and 3 intensities to support different care needs
• Available in five color options to fit personal style
• MSPR: $89.99-$159.99
• Available now at major retailers nationwide.

Philips Sonicare 7100 Series with Next-Generation Sonicare Technology

• Gently removes 1000% more plaque²
• Up to 600% healthier gums⁴
• Sonicare App connectivity - Brushing insights in the palm of your hand
• Offers 4 brushing modes and three intensities to support different care needs
• Available in five color options to fit personal style
• MSPR: $159.99
• Available starting February 2026 at major retailers nationwide.

Philips Sonicare 7300 Series with Next-Generation Sonicare Technology

• Gently removes 2000% more plaque¹
• Up to 600% healthier gums³
• Sonicare App connectivity - Brushing insights in the palm of your hand
• Offers 4 brushing modes and 3 intensities to support different care needs
• Available in four color options to fit personal style
• MSPR: $199.99
• Available now at Amazon.

Upgrades to sustainability and packaging

Philips Sonicare is also releasing its full range of brush heads now designed with 70% bio-based plastic⁵, while packaging is 100% recyclable and made from 50% recycled materials. The new packaging is already available at leading retailers across North America.

With the "Feel the Care" refresh and the launch of the 5000 to 7300 lineup, Philips Sonicare advances how people experience everyday oral care. By combining proven sonic technology that delivers more effective results than manual brushing with a refined design and feel, Sonicare is redefining the standard for performance, user experience and ultimate care.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. 

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,800 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

 ¹vs. a manual toothbrush

²in hard-to-reach areas vs. a manual toothbrush in 6 weeks

³in Clean mode vs. a manual toothbrush in 2 weeks

⁴in Gum Health mode vs. a manual toothbrush in 6 weeks

⁵Allocated to plastic of brush head on mass balance basis

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For more information, please contact:

Omnicom Public Relations

Amanda Cargulia

Amandac@omc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/philips-sonicare-unveils-two-new-electric-toothbrush-ranges-alongside-refreshed-brand-direction-302705394.html

SOURCE Philips Sonicare