Betr Entertainment Ltd

Betr Entertainment Ltd is a digital gambling and wagering company that delivers sports and racing betting products primarily through online and mobile platforms. Focused on the Australian market, the company offers a comprehensive suite of betting services, including sports, horse racing, greyhound, and harness racing, accessible to clients both online and via telephone. Its consumer-facing operations are branded as 'betr,' while it also retains the BlueBet name and presence for certain segments and business-to-business (B2B) technology offerings. Founded in 2015 and based in Sydney, Betr Entertainment Ltd has established itself as a flexible technology-driven operator. Its proprietary, cloud-based wagering platform supports both direct-to-consumer activities and white-label solutions for B2B partners, catering to a range of client and industry needs. The company is led by a management team and board with deep ties to Australia’s wagering industry, and is notable for offering a mobile-first user experience. Betr Entertainment Ltd’s primary source of income is wagering revenue, making it a significant participant in the dynamic and highly regulated consumer cyclical sector of gambling and online entertainment.