Van de Velde NV

Van de Velde NV is a renowned fashion company based in Belgium, specializing in the design and production of luxury lingerie. Founded in 1919, it has established itself as a key player in the intimate apparel industry, focusing on high-quality craftsmanship and elegant design. The company's primary function is to deliver premium lingerie products under acclaimed brands such as PrimaDonna, Marie Jo, and Andres Sarda, catering to a wide demographic of consumers who value style and comfort. Van de Velde NV's business model involves both wholesale distribution to specialist retail boutiques and direct-to-consumer sales through its own retail stores and online platforms. This dual-channel approach enhances its market presence and customer engagement. With a century-long history, Van de Velde NV plays a significant role in the global lingerie market, known for its commitment to innovation, quality, and sustaining a heritage of precision tailoring. Its influence extends across European markets and has a growing presence in North America and Asia, positioning it as a major contributor to the luxury apparel sector.