Advantage Solutions Inc.

Advantage Solutions Inc. is a leading provider of outsourced sales and marketing services to consumer packaged goods companies and retailers across North America, Asia Pacific, and Europe. The company operates through three primary segments: Branded Services, which provides brokerage and sales support to consumer goods manufacturers; Experiential Services, which delivers omnichannel sampling and product demonstration experiences; and Retailer Services, which offers end-to-end solutions including merchandising, private brand strategy, retail media, and shelf optimization. Advantage Solutions leverages proprietary technology, artificial intelligence, and comprehensive data analytics to deliver insights that drive sales growth and operational efficiency. The company serves over 4,000 consumer packaged goods brands and maintains relationships across approximately 85,000 retail locations. Founded in 1987 and headquartered in Clayton, Missouri, Advantage Solutions operates at significant scale, enabling it to function as a strategic extension of brands' and retailers' sales and marketing operations globally.