BHG Group AB (publ)

BHG Group AB (publ) is a leading consumer e-commerce company specializing in home improvement, furniture, and furnishings across the Nordics and broader Europe. Founded in 2006 and headquartered in Malmö, Sweden, it operates through three key segments: Home Improvement, focusing on a drop-shipping model for DIY products like garden, construction, and renovation items under brands such as Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, and Hafa; Value Home, offering competitively priced furniture, decor, and leisure products via Trademax, Chilli, and Hemfint; and Premium Living, providing high-end interior design through Nordic Nest, Svenssons i Lammhult, and Sleepo. With over 100 online stores—including bygghemma.se, trademax.se, and chilli.se—plus more than 70 showrooms, last-mile delivery, and installation services, BHG Group offers more than 1.7 million products from external and own brands. Employing around 3,270 people, it emphasizes customer-centricity, assortment expansion, sustainability, and synergies via scalable IT platforms and supply chain efficiencies, positioning it as a dominant online pure-play in the European home sector.