Juventus Football Club S.p.A.

Juventus Football Club S.p.A. is a professional sports company that operates one of Italy’s leading football clubs, headquartered in Turin and founded in 1897. Its primary activity is managing a top-tier football team that competes in national and international competitions, while organizing home matches and related events. The company’s business model is diversified across audiovisual and media rights, sponsorship agreements, and the sale of advertising space, reflecting the commercial value of its brand and fan base. Juventus Football Club S.p.A. also runs stadium operations, direct retail and e-commerce channels, and extensive brand licensing, offering officially branded merchandise and other services to supporters. Management of players and their multi-year registration rights is a further core component of its operations, linking on-field performance with contractual asset management. Through this integrated sports and entertainment platform, Juventus Football Club S.p.A. plays a notable role in the European sports business landscape and the broader football-related media and merchandising market.