Bayerische Motoren Werke AG

Bayerische Motoren Werke AG is a prominent German multinational corporation specializing in the development, manufacturing, and sale of premium automobiles and motorcycles. Globally recognized for its luxury and performance-oriented vehicles, the company operates through major brands including BMW, MINI, and Rolls-Royce for automobiles, and BMW Motorrad for motorcycles. In addition to its automotive segment, Bayerische Motoren Werke AG offers a range of financial and mobility services such as car leasing, retail and dealer financing, insurance, and fleet management, further diversifying its business portfolio. Founded in 1916 and headquartered in Munich, Germany, Bayerische Motoren Werke AG has established a significant footprint with production facilities and a sales network spanning Europe, the Americas, Asia, and other regions worldwide. The company is renowned for its commitment to innovation, engineering excellence, and a strong heritage in motorsport. Its financial and operational scale—demonstrated by billions in annual revenue and a substantial global workforce—underlines its crucial role within the automotive industry and the broader consumer discretionary sector.