Synsam AB (publ)

Synsam AB (publ) is a leading Nordic lifestyle company specializing in optical retail and eye health. Founded in 1968 by ten independent optician stores and headquartered in Stockholm, Sweden, it operates nearly 600 stores across Sweden, Denmark, Norway, Finland, Iceland, and the Faroe Islands under brands such as Synsam, Profil Optik, Fellepini, Oscar Eide, EyeQ, Jämtö, and Index. The company offers a diverse range of products including lenses, frames, sunglasses, sports spectacles, contact lenses, eye care accessories, and hearing aids. It provides comprehensive services like physical and online eye examinations, hearing tests, personal style advice, and innovative subscriptions such as Synsam Lifestyle for spectacles and contact lenses, promoting long-term customer relationships. Employing around 3,739 people in the healthcare sector focused on medical instruments and supplies, Synsam AB (publ) adopts an omnichannel strategy integrating physical stores, franchises, and e-commerce. This approach emphasizes sustainability, eye fashion trends, and advanced health solutions, positioning it as a key player in elevating optical retail standards throughout the Nordic region.