Planet Fitness Inc.

Planet Fitness, Inc. operates a franchised health club model primarily across the United States. The company's primary function is to offer accessible and affordable gym facilities characterized by its non-intimidating "Judgement Free Zone" philosophy, appealing to novice and casual gym-goers. Planet Fitness balances low membership fees with widespread accessibility, making it a popular choice for customers seeking straightforward fitness solutions. Its notable features include the offering of fitness classes, a diverse range of gym equipment, and a focus on a welcoming atmosphere for all fitness levels. The company significantly impacts the wellness and fitness industry by promoting health-conscious lifestyles. Since its founding in 1992, Planet Fitness has expanded its presence globally, continually emphasizing the importance of maintaining an inclusive and user-friendly environment in fitness. Within the financial market, it is recognized for its franchise-based business model that capitalizes on recurring revenue from club memberships and contributes to significant brand growth, positioning the company as a leading figure in the affordable fitness sector.