Deckers Outdoor Corporation

Deckers Outdoor Corporation is a leading designer, marketer, and distributor of footwear, apparel, and accessories intended for both casual lifestyle and high-performance activities. Established in 1973 and headquartered in Goleta, California, the company operates through several prominent brands, including UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG. Each brand targets distinct market segments: UGG is known for its premium footwear and lifestyle products; HOKA specializes in innovative, lightweight running shoes for enhanced stability; Teva offers a variety of modern outdoor and sport sandals; Sanuk centers on relaxed, surf-inspired footwear; and Koolaburra complements the UGG range with accessible fashion-focused collections. In addition to traditional wholesale distribution, Deckers Outdoor Corporation leverages direct-to-consumer channels through retail stores and e-commerce platforms, embracing an omni-channel strategy. The company holds a significant position in the global consumer non-durables sector, particularly within the apparel and footwear industry, servicing a broad base of consumers seeking quality, comfort, and performance-driven designs.