Evoke plc

Evoke plc is an international betting and gaming company, formerly known as 888 Holdings Limited, operating renowned brands such as William Hill, 888casino, 888poker, 888sport, and Mr Green. Headquartered in Gibraltar with offices across Europe and beyond, it delivers online sports betting, casino games, poker, and retail betting services through over 1,400 UK betting shops acquired via the 2022 William Hill purchase. The company focuses on core markets including the UK, Italy, Spain, Romania, and Denmark, which generate approximately 90% of its revenue, alongside international expansion in regulated markets. Evoke plc emphasizes proprietary technology, safer gambling initiatives, and sustainability, supporting around 10,622 employees and serving over 1.7 million monthly players. In recent years, it exited US B2C operations and bingo businesses to streamline focus on high-growth betting and gaming segments, while navigating regulatory landscapes and debt management strategies. Listed on the London Stock Exchange, Evoke plc plays a pivotal role in the global gambling industry through its multi-brand model and commitment to responsible operations.