Highlight Event and Entertainment AG

Highlight Event and Entertainment AG is a diversified media and event management company based in Switzerland. Its core operations span film production and distribution, sports marketing, and the organization of major international events. The company is notably active in the acquisition and exploitation of film rights for cinema, DVD/Blu-ray, and television, serving a broad audience across Switzerland, Germany, Europe, and other international markets. A key focus is the marketing of high-profile sporting and cultural events, such as the UEFA Champions League, Eurovision Song Contest, and the Vienna Philharmonic Orchestra. Additionally, the company conducts large-scale sporting tournaments, including the World Boxing Super Series, and oversees TV and digital initiatives via the SPORT1 brand. Highlight Event and Entertainment AG also provides services in content solutions, brand activation, digital transformation consulting, and the development of specialized software for contract management. Through these activities, it plays a significant role in the European media, entertainment, and sports sectors, leveraging its expertise in both content creation and event marketing to connect audiences with major cultural and sporting experiences.