Omnicom Group Inc.

NEW YORK, April 1, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organizations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as Global Managing Director. As part of this launch, LeapPoint will be fully integrated into Credera.

The combination of Credera's transformation consulting expertise and LeapPoint's award-winning Adobe capabilities, integrated with Omnicom's leading connected capabilities—including media, creative, commerce, data, and identity solutions—significantly strengthens Omnicom's position as the market leader in enterprise marketing transformation. This comprehensive, end-to-end offering delivers transformation consulting at enterprise scale. In 2025, LeapPoint further demonstrated this leadership by winning the Adobe Digital Experience GenStudio Partner of the Year – Americas and the Adobe Digital Experience Partner of the Year – UK&I.

"Bringing together our teams and capabilities expands our ability to help clients realize the value of their Adobe investments faster," said Nik DeBenedetto, former CEO of LeapPoint and now Global Managing Director of Omnicom's Adobe Practice. "The trusted relationships and commitment to excellence that have long set us apart with clients and Adobe remain unchanged, now backed by Omnicom and a unified team with broader capabilities working on their behalf."

Growth & Momentum for Omnicom's Transformation Consultancy

This integration strengthens Omnicom's consulting transformation strategy, anchored by Credera's Adobe partnership and bolstered by proven industry talent—including Jantzen Bridges as Credera Global President and Todd Schwarz, the former Global Customer Technology & Adobe Lead at Accenture Song, as the Global Digital Platform Lead.

"With the addition of industry leader, Todd Schwartz, last year, we have significantly expanded the breadth and scale of the transformation we are helping our clients achieve." said Jantzen Bridges. "We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice."

Bridges continues, "Omnicom is helping to define the future of marketing and bringing that vision to life for clients through transformational work, including automating content supply chains, leveraging data and identity to drive better personalization and reach, and implementing new operating models powered by humans and enabled by agents. The new Adobe Practice will strengthen those capabilities and help us deliver them more effectively."

"This launch is already driving growth opportunities for our clients and the business," said Luke Taylor, CEO of Omnicom Precision Marketing. "By combining LeapPoint's Adobe expertise with Credera's transformation capabilities through Omnicom's integrated client service model, we are well positioned to help clients transform their operations and drive sustainable revenue growth."

Showcasing the Omnicom Adobe Practice at Adobe Summit

Omnicom will officially unveil this unified Adobe practice at Adobe's Summit in April as a Diamond Sponsor. To learn more about Omnicom's Adobe practice, visit https://adobe.omc.com/adobe-summit.

About Omnicom

Omnicom (NYSE:OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.

About Credera

Credera (Credera.com), Omnicom's Transformation Consultancy, empowers the world's leading brands to navigate the complexities of data, technology, and marketing. As a global consultancy embedded with Omnicom's creative and media scale, we bridge marketing ambition and technical execution to accelerate growth quickly and sustainably. Combining deep technical and data expertise with creative firepower, Credera's more than 3,000 consultants across the globe help enterprise leaders achieve marketing and advertising enablement and technology and data excellence.

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SOURCE Omnicom Group Inc.

Latest RECMA Diagnostics Report Sees OM agency OMD Scoring Its 11^th Consecutive #1 Ranking, with PHD, Initiative and UM All Earning Slots Among the Top Ten

NEW YORK, March 26, 2026 /PRNewswire/ -- In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, an Omnicom (NYSE: OMC) connected capability, been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America, EMEA, APAC and LATAM.

As RECMA notes in its report, Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands - is "emerging as the new industry powerhouse." The leader in Activity Volume/Billings with approximately 30% industry share, Omnicom Media also leads this Diagnostic Report globally with just under 35% of quali-share (approximately 50% higher than the #2 ranked group).

Concurrently, four of the top 10 best performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11^th consecutive report), PHD, Initiative and UM.

Widely considered the most comprehensive report for analyzing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets. Utilizing 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by "quali-points" and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.

The Dominant profile is awarded in a market where an agency significantly outperforms its competitors across multiple Diagnostic criteria. In the current report, Omnicom Media agency brands were dominant in 19 markets - more than any other media group – encompassing all four regions. 

"In creating Omnicom Media, the goal was never to simply be the biggest, but to use that scale intelligently to design the leading growth ecosystem for our clients. The comparison between our 30% volume share and almost 35% quali-share proves that scale can be multiplied when combined with industry leading capabilities and talent," says Omnicom Media CEO Florian Adamski. "The strength of that offer is reflected not only in Omnicom Media's #1 ranking globally and across every region - but also in the continued leadership of OMD and the strength of PHD, Initiative, and UM, speaks to the consistency, collaboration, and ambition of our teams worldwide.

RECMA Ranking Caps an Impressive First Hundred Days

The report lands as Omnicom Media recently marked its first 100 days, during which OM announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest, and Walmart; saw Omnicom's commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; paved the way for more than 30 clients to participate in the launch of ChatGPT ads; and was awarded $5 billion in new business, wins, retentions, and expansions. In recent weeks, trade publications have reported Delta, Dyson, and streaming platform SkyShowtime entrusting their global media investment business to Omnicom Media.

Says Adamski, "As we move beyond our first 100 days, these milestones reinforce our belief that growth by design - powered by Omnicom Media's unique advantages in scale data, identity, commerce and talent - will enable us to deliver outsized growth for our clients and define the future of our industry."

OMD's Lock on #1 Holds for Historic 11^th Cycle

Describing OMD's 11^th top ranking as representing a "very comfortable" lead vs. the #2 ranked agency, RECMA reported that OMD also showed the greatest consistency of its performance across the 45 markets studied, ranking Dominant or High Profile in 62% of all markets. Looking at diversified services, OMD was ranked #1 in North America and EMEA for Digital, Data and Content experts.

In the July 2025 RECMA Overall Activity Volume (OAV) analysis that tracks billings volume for more than 800 agencies across 54 markets), OMD was once again ranked #1 by volume, with close to $USD 35.6 billion in total billings - outperforming its nearest competitor by $4.4 billion – and YoY growth of +9.5 %.

ABOUT OMNICOM MEDIA

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialized services. For more information visit omnicommedia.com

CONTACT: Isabelle Gauvry, isabelle.gauvry@omc.com

SOURCE Omnicom Media Group