Vital Farms Inc.

SAN DIEGO, March 30, 2026 /PRNewswire/ -- Robbins LLP informs stockholders that a class action was filed on behalf of all investors who purchased or otherwise acquired Vital Farms, Inc. (NASDAQ: VITL) securities between May 8, 2025 and February 26, 2026. Vital Farms purports to be an ethically minded food company that became the leading U.S. brand of pasture-raised eggs and second largest U.S. egg brand by retail dollar sales.

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The Allegations: Robbins LLP is Investigating Allegations that Vital Farms, Inc. (VITL) Misled Investors Regarding its Business Prospects

According to the complaint, during the class period, defendants made false and misleading statements because: (1) defendants emphasized the importance of implementing the enterprise resource planning ("ERP") system to Vital Farms' operations and that it was "fundamental to the operational improvements we are planning"; (2) stated the implementation of the ERP would require the time and attention of "management and key crew members"; (3) indeed, defendant Wrede stated that Vital Farms pushed back the expected implementation date of the ERP to "ensure flawless switchover"; (4) given the stated importance of and management's knowledge of the issues surrounding the implementation of the ERP, defendants knew, or were reckless in not knowing, that implementing the ERP would result in delays of shipments and/or production; (5) defendants did not warn investors that implementing the ERP would result in delays in shipments and/or production, instead merely couching it as a hypothetical in their risk disclosures; and (6) as a result of the delay in shipments and/or production, Vital Farms would lose important retail shelf space, which would negatively impact Vital Farms' business and operations.

Plaintiff alleges that on February 26, 2026, Vital Farms filed an annual report on a Form 10-K for the fiscal year ended December 28, 2025, revealing that Vital Farms's revenue for fiscal year 2025 was $759,444,000, missing its guidance of $775,000,000. Furthermore, the Company missed the earnings per share ("EPS") consensus, reporting EPS of $0.35 versus market consensus of $0.39. The 2025 10-K also revealed that the Company experienced "temporary disruptions in order and fulfillment levels following the launch date of the new ERP system." On this news, Vital Farms stock declined by $2.68 per share, or 10.8%, to close at $22.11 on February 26, 2026.

What Now: You may be eligible to participate in the class action against Vital Farms, Inc. Shareholders who wish to serve as lead plaintiff for the class should contact Robbins LLP. The lead plaintiff is a representative party who acts on behalf of other class members in directing the litigation. You do not have to participate in the case to be eligible for a recovery. If you choose to take no action, you can remain an absent class member. For more information, click here.

All representation is on a contingency fee basis. Shareholders pay no fees or expenses. 

About Robbins LLP: A recognized leader in shareholder rights litigation, the attorneys and staff of Robbins LLP have been dedicated to helping shareholders recover losses, improve corporate governance structures, and hold company executives accountable for their wrongdoing since 2002. 

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SOURCE Robbins LLP

NEW YORK, March 28, 2026 /PRNewswire/ --

Why: Rosen Law Firm, a global investor rights law firm, announces it has filed a class action lawsuit on behalf of purchasers of securities of Vital Farms, Inc. (NASDAQ: VITL) between May 8, 2025 and February 26, 2026, both dates inclusive (the "Class Period"). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than May 26, 2026 in the securities class action first filed by the Firm.

So what: If you purchased Vital Farms securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

What to do next: To join the Vital Farms class action, go to https://rosenlegal.com/submit-form/?case_id=54670 or call Phillip Kim, Esq. toll-free at 866-767-3653 or email case@rosenlegal.com for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than May 26, 2026. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

Why Rosen Law: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved, at that time, the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered hundreds of millions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been recognized by Lawdragon and Super Lawyers.

Details of the case: According to the lawsuit, defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) Vital Farms downplayed the risks of delay associated with the roll out of its new enterprise resource planning ("ERP") system as merely a hypothetical; (2) When the ERP roll out caused delays, Vital Farms downplayed the impact of the delay; (3) In truth, the delays caused Vital Farms to miss its full year 2025 earnings guidance and earnings per share consensus; and (4) as  a result, defendants' statements about Vital Farms' business, operations, and prospects were materially false and misleading and/or lacked a reasonable basis at all times. When the true details entered the market, the lawsuit claims that investors suffered damages.  

To join the Vital Farms class action, go to https://rosenlegal.com/submit-form/?case_id=54670 or call Phillip Kim, Esq. toll-free at 866-767-3653 or email case@rosenlegal.com for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor's ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

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Contact Information:

     Laurence Rosen, Esq.

     Phillip Kim, Esq.

     The Rosen Law Firm, P.A.

     275 Madison Avenue, 40^th Floor

     New York, NY  10016

     Tel: (212) 686-1060

     Toll Free: (866) 767-3653

     Fax: (212) 202-3827

     case@rosenlegal.com

     www.rosenlegal.com

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SOURCE THE ROSEN LAW FIRM, P. A.