Under Armour Inc.

Under Armour Inc. is a global company specializing in the design, development, and distribution of performance apparel, footwear, and accessories. Initially renowned for its moisture-wicking athletic wear, Under Armour has expanded its offerings to include sports-based apparel innovations for both professional athletes and everyday fitness enthusiasts. The company places a strong emphasis on material technology and innovation to enhance athletic performance. Under Armour operates across various sectors such as sports, fitness, and leisure, impacting industries like athletics, outdoor activities, and casual wear. It distributes its products through diverse channels, including its own retail stores, e-commerce platforms, and a range of wholesale partners. In the financial markets, Under Armour holds significance as a representative of the sportswear and active lifestyle segment, competing with major brands like Nike and Adidas. Founded in 1996 and headquartered in Baltimore, Maryland, Under Armour continues to influence the athletic apparel market through its focus on technical performance and brand identity, appealing to a wide demographic of health-conscious consumers globally.