Hybe Co., Ltd.

Hybe Co., Ltd. is a South Korea–based entertainment company that operates as a music-centered lifestyle and content platform. The company focuses on music production, publishing, and new artist development, while also providing comprehensive artist management and so-called 360-degree business services that span concerts, branding, and merchandising. Hybe Co., Ltd. operates across several segments, including Music, Platform, and technology-driven entertainment services. The company manages intellectual property related to artists and content, leveraging it across albums, digital releases, video content, and character or story-based IP. Its platform business supports direct fan engagement through dedicated applications, online communities, and e-commerce channels offering albums, digital goods, and official merchandise. Hybe Co., Ltd. also participates in video content production, games, and educational and software-related activities tied to its entertainment ecosystem. Founded in 2005 and headquartered in Seoul, South Korea, it plays a notable role in the global popular music and entertainment industry through its integrated approach to content, technology, and fan experience.