The Coca-Cola Company

NEW DELHI, Feb. 27, 2026 /PRNewswire/ -- Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most significant sporting events, the ICC Men's T20 World Cup. Powerade's presence as the official sports drink of the tournament aims to reinforce Coca-Cola India's focus on expanding its portfolio with brands rooted in sport, activity and evolving lifestyles.

Designed as a sports hydration solution, Powerade contains Vitamin B3 and electrolytes to enable performance energy for sports, making it suited for high intensity training, competitive sport and active lifestyles. Powerade has been introduced in two flavour variants — Mountain Blast (Blue) and Fruit Punch (Red) with a low-calorie formulation, reflecting evolving consumer preferences.

Brand Film ft. Neeraj Chopra: https://www.instagram.com/p/DVOJmh-jyt1/

Brand Film ft. Shubhman Gill: https://www.instagram.com/p/DVLjlJKE7M3/

The launch was marked by a high-impact on-ground integration during India's marquee Super 8 match in Ahmedabad on 22^nd February 2026. Powerade took over the field on match day, creating a powerful visual presence announcing its launch in India.

Speaking on the launch, Ankita Mahna, Senior Director, Marketing, Hydration, Sports & Tea Category, Coca-Cola India and Southwest Asia, said, "Sport in India lives in streets, playgrounds, gyms and everyday routines. Powerade's entry into India is about meeting people in those moments of intense effort, whether they're training professionally or simply pushing themselves a little further every day. Launching at the ICC Men's T20 World Cup gives us a powerful starting point, but our focus goes beyond the tournament. We're building Powerade as a long-term sports hydration brand that grows with India's sporting ambition and its increasingly active lifestyles."

The launch is anchored by a high-impact, integrated marketing campaign titled 'Fuel Your Power™,' headlined by Indian cricket sensation Shubman Gill and Olympic gold medalist Neeraj Chopra, bringing together two athletes who represent excellence across cricket and athletics.

"For Powerade's launch in India, we chose to go down the psyche of an everyday athlete. The battle is always between the mind and the body, where the mind wants to go on but energy levels say, 'stop'. And how Powerade fuels them in pushing forward. We found the perfect match in Shubman Gill and Neeraj Chopra, who might be international sports icons but behind the scenes, their workout struggle could be a lot like, any of ours. Making Powerade the fuel to everyone's power," said Sukesh Nayak, CCO, Ogilvy India.

Bringing together the intensity of cricket and the power of athletics, the campaign underscores a universal truth in sport: when fatigue sets in and the pressure rises, the right fuel makes all the difference. From relentless training sessions to defining match moments, sports performance demands consistency, preparation and the right support.

At the heart of the narrative is Powerade's scientifically formulated sports drink, designed to power professional athletes and dedicated fitness enthusiasts alike.

Shubman Gill added, "A lot of the work around sport happens away from the spotlight, in training and recovery. Staying hydrated is a basic but important part of that, and I am glad to be associated with Powerade as it launches in India."

Neeraj Chopra added, "Preparation is everything in sport, especially on tough training days. It's great to see Powerade come to India and support athletes across different disciplines."

Powerade will be available in India starting March 2026. It will be introduced at a price point of INR 20 for 250 ml, along with a 500 ml pack size for INR 50, further strengthening Coca-Cola India's expanding portfolio and its commitment to offering beverage choices aligned with evolving lifestyles and consumption occasions.

About The Coca–Cola Company

The Coca–Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca–Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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Logo: https://mma.prnewswire.com/media/2570750/5827615/Coca_Cola_India_Logo.jpg

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GUWAHATI, India and NEW DELHI, Jan. 15, 2026 /PRNewswire/ -- Coca-Cola marked a landmark moment in India's cultural journey with the launch of the first-ever Coke Studio Bharat LIVE, taking its celebrated music platform from screen to stage for the very first time. Designed as a large-scale live extension of Coke Studio Bharat, the initiative brought together artists, audiences and communities to celebrate India's diverse musical voices through shared unforgettable moments, an experience that truly reflected what Only Coke Can Do.

The inaugural edition of Coke Studio Bharat LIVE unfolded across Delhi on January 10 and Guwahati on January 13, with each city offering a distinct expression of the platform's ethos, rooted in regional authenticity while resonating with a national audience.

Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia said, "Coke Studio Bharat LIVE marked the platform's first step from screen to stage, culminating in a live setting that brought together music, food and sports. Across Delhi and Guwahati, consumers showed up and created iconic moments beyond just watching a show. From artist collaborations and unreleased song previews to fans joining artists on stage, the two days created genuine connections on ground. The response across both cities reflected how strongly Coke Studio Bharat continues to resonate when experienced collectively."

Delhi: Where the Live Journey Began

The live journey opened in New Delhi, hosted at NSIC Grounds, Okhla, where Coke Studio Bharat LIVE made its first public, on-ground debut. The experience brought together music lovers for an evening that celebrated Indian sounds shaped by emotion, storytelling and modern interpretation. Performances by Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaab transformed the space into an arena that reflected how music today cuts across genres, generations and geographies.

In a moment crafted especially for fans, Aditya Rikhari surprised his fans by previewing an unreleased Coke Studio Bharat track live on stage, offering an exclusive first listen that could only exist in a live setting. The Delhi edition also delivered a powerful show climax as Shreya Ghoshal brought together Rashmeet Kaur, Aditya Rikhari, Divyam and Khwaab for a medley of iconic Coke Studio Bharat tracks.  Adding to the experience, a select fan was invited on stage to sing alongside Shreya Ghoshal, turning the concert into a shared celebration beyond a one-way performance.

Guwahati: Spotlighting the Northeast's Musical Voice

From the capital, the journey moved to Guwahati, where Coke Studio Bharat LIVE took on a powerful regional expression, placing the spotlight firmly on voices from the Northeast. Hosted at the ACA Stadium, Barsapara, the Guwahati edition celebrated the region's lyrical depth and musical individuality, bringing together artists whose work is deeply rooted in local storytelling.

Performances by Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskey created an intimate yet expansive atmosphere, where modern sounds met regional soul and audiences connected through shared emotion, reinforcing Coke Studio Bharat LIVE's commitment to India's musical diversity. A defining moment followed as all the artists came together on stage for a collective rendition of 'Arz Kiya Hai', before inviting select fans on stage and later into an intimate unplugged backstage session. Fans were chosen through social and on-ground engagements, turning genuine fandom into unforgettable live experiences.

Complementing the sports and music experience, Coke Studio Bharat LIVE featured a thoughtfully curated, multi-cuisine food spread with meals-and-Coke pairings turning the venue into a complete cultural and social experience.

Commitment to Responsible Celebrations

Coca-Cola India brought its #MaidaanSaaf initiative to the Coke Studio Bharat LIVE. With staffed recycling stations, trained volunteers and clear on-ground guidance, the initiative enabled structured waste collection and segregation, reinforcing that large-scale public celebrations can be conducted responsibly.  

About The Coca–Cola Company

The Coca–Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca–Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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