Weidai Ltd. - ADR

Weidai Ltd. is a China-based online finance marketplace facilitating credit access for small and micro enterprises through its digital platform. The company specializes in connecting borrowers with lending solutions, offering products such as auto-backed loans, secured loans (including home equity and construction machinery financing), and unsecured credit options like professional or consumption loans. Founded in 2011 and headquartered in Hangzhou, Weidai plays a significant role in China's fintech ecosystem by addressing credit gaps for underserved businesses. Its services extend to internet technology solutions and asset management, supporting operational efficiency for borrowers. The company operates in a sector critical to economic development, particularly in empowering small enterprises, which form the backbone of regional economies. While financial performance metrics reflect industry challenges, Weidai's model underscores the growing importance of peer-to-peer lending platforms in modernizing financial inclusion strategies.