Trustpilot Group plc

Trustpilot Group plc is a technology company specializing in the development and hosting of an online review platform that connects businesses and consumers across the United Kingdom, North America, Europe, and internationally. Founded in 2007 and headquartered in London, it empowers consumers to make informed purchasing decisions through authentic reviews while enabling businesses to showcase their TrustScore, respond to feedback, and enhance services using advanced analytics and insights. Operating on a freemium software-as-a-service (SaaS) model, Trustpilot provides a free basic product alongside premium plans featuring review invitation tools, performance benchmarking, and AI-driven fraud detection to maintain transparency and trust. Industry-agnostic, it serves businesses from small enterprises to large corporations in over 100 countries, hosting more than 300 million reviews, attracting 60-64 million monthly active users, and generating significant off-platform reach through search results and 140 billion annual Trustbox impressions. With approximately 988 employees led by CEO Adrian Blair, Trustpilot Group plc plays a pivotal role in the software application sector by fostering a neutral, open ecosystem that promotes consumer feedback, business growth, and mutual trust worldwide.