Shelly Group SE

Shelly Group SE is a Bulgarian holding company primarily engaged in the acquisition, management, evaluation, and sale of participations in Bulgarian and foreign companies, as well as bonds and patents. It delivers innovation through designing, producing, and distributing high-quality Internet of Things (IoT) products, focusing on smart electronic devices as its core operating segment. The company's product lineup includes smartwatches, trackers, and home automation solutions, with the majority of revenue derived from the sale of these smart devices. Operating in the industrials sector within the conglomerates industry, Shelly Group SE plays a role in advancing connected device technologies for consumer and potentially broader applications. Headquartered in Bulgaria, it maintains a structure that supports both investment activities and product innovation in the IoT market.