Shelly Group SE

Shelly Group SE is a Bulgaria-based holding company specializing in the development, production, and distribution of Internet of Things (IoT) devices and smart building solutions. Primarily focused on smart automation for homes and businesses, it offers products that enable remote control, energy management, and interoperability with mobile devices, PCs, and third-party systems, promoting eco-conscious practices through data-driven efficiency. The group comprises six subsidiaries with offices in Bulgaria, Germany, Slovenia, China, the United States, and Poland, serving over 100 markets worldwide, with a strong emphasis on the European Union. Key activities include licensing cloud applications and real estate management, alongside robust growth in IoT sales from 46.34 million euros in 2020 to 209 million euros in 2024. Employing 277 people, Shelly Group SE emphasizes innovation, sustainability, transparency, and collaboration, positioning it as a leader in affordable, reliable smart home technologies within the technology equipment sector. Founded in 2010 and headquartered in Sofia, it rebranded to SE form in December 2024.