ProShares Long Online/Short Stores ETF

ProShares Long Online/Short Stores ETF is an exchange-traded fund designed to offer investors targeted exposure to the evolving retail sector. The primary function of this ETF is to capitalize on the shifting consumer preferences from traditional physical stores to online shopping platforms. This is achieved through a unique strategy of holding long positions in online and non-store retailers while simultaneously maintaining short positions in brick-and-mortar retailers. The ETF encompasses a diversified mix of companies leading the e-commerce space, thus giving investors access to the growth potential associated with digital shopping innovations. At the same time, by shorting traditional retail companies, it aims to mitigate the risks related to declining foot traffic and changing market dynamics affecting these establishments. In the context of market significance, this ETF is instrumental for investors looking to benefit from long-term retail trends without having to pick individual winners and losers in the retail transformation. It plays a crucial role for individuals and institutions seeking a balanced approach to investing in the retail domain, reflecting ongoing shifts in global consumer behavior and retail models.