Haleon plc

Viral mega-creator Airrack joins the brand for a playful campaign featuring trick shots, social sweepstakes and heartburn relief that's passable

WARREN, N.J., Jan. 6, 2026 /PRNewswire/ -- One in four Big Game watchers experience occasional heartburn from their favorite foods — and 75% of those fans are unprepared, without relief on hand*. This year, ahead of football's biggest showdown, TUMS is debuting the first-ever Burn Ball — a limited-edition, custom-designed football, specifically engineered to pass the TUMS and deliver fast-acting heartburn relief on game day!

The most aerodynamic TUMS case ever created, the Burn Ball is made to be passed, thrown and cracked open when heartburn strikes, revealing a bottle of TUMS Chewy Bites inside. Available for purchase in a limited run exclusively on TUMSshop.com, the Burn Ball is a must-have for any Big Game watch party.

To further rally party hosts, fans and foodies alike, TUMS has teamed up with mega-creator and YouTube star Eric Decker (@Airrack), known for his high-energy stunts, viral challenges and a fan base of more than 20 million. Together, TUMS and Eric are launching a social sweepstakes encouraging consumers to show off their creative trick passes and how they "Pass the TUMS" throughout playoff season and into the Big Game for a chance to win prizes.

Fans can take part in the #PassTheTUMS Sweepstakes** from January 9–25 by entering on Instagram, TikTok or YouTube Shorts:

• Instagram: Post a video showing how they "Pass the TUMS," include the hashtag #PassTheTUMSSweepstakes in the caption and follow @TUMSofficial.
• TikTok: Post a video showing how they "Pass the TUMS," include the hashtag #PassTheTUMSSweepstakes in both the caption and as on-screen text in the video and follow @TUMSofficial.
• YouTube Shorts: Post a video showing how they "Pass the TUMS" and include the hashtag #PassTheTUMSSweepstakes in the video caption.

Prizes include:

• Grand Prize: One winner will receive $5,000 for sharing their creative way to "Pass the TUMS."
• Additional Prizes: 50 winners will receive a $50 UberEats gift card. See Official Rules for details.

"I'm all about bringing people together through never-before-seen challenges that push the limits, and as a football and food fan, partnering with TUMS to inspire 'Pass the TUMS' was a perfect fit," said Decker. "Friends don't let friends put up with heartburn, especially ahead of and during the Big Game, so I'm stoked to see how everyone puts their spin on passing the TUMS."

For years, TUMS has delivered fast, powerful heartburn relief to football fans, ensuring they can love food back throughout the season. Across its range of formats, the brand continues to provide multi-symptom relief, including its latest innovations: TUMS Chewy Bites and Gummy Bites.

"We know so much about the Big Game revolves around food, and nothing ruins the excitement faster than heartburn," said Patricia Melo, Brand Director for TUMS. "That's why TUMS is here to deliver fast, powerful relief that keeps fans in the moment. Through our first-ever Burn Ball and Airrack-inspired sweepstakes, we're excited to share a completely new, uniquely TUMS way to help fans enjoy every game-day moment."

From sharing #PassTheTUMS trick passes on social to purchasing the limited-edition Burn Ball on TUMSshop.com (while supplies last), fans can join the fun and keep heartburn off the game-day menu.

For more information on TUMS and its range of products, follow @TUMSofficial on Instagram and TikTok or visit www.TUMS.com.

*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21–43.

**NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.) 21 years or older. Ends 1/25/26. See Official Rules for how to enter, how to enter Grand Prize drawing by mail, odds, prizes and all details. Void where prohibited.

About TUMS

TUMS Chewy Bites offer tasty and effective heartburn relief so you can savor the moment. They provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief. TUMS Gummy Bites go to work in seconds* for occasional heartburn relief, plus feature a soft, easy-to-chew format and multi-benefit relief from occasional sour stomach, acid indigestion, and upset stomach. TUMS are the #1 recommended antacid brand by doctors, pharmacists and OBGYNs. TUMS is America's #1 antacid with a wide variety of flavors and formats that offer something for everyone.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Therapeutic Skin Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon's U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

About Eric Decker

Eric Decker, known online as Airrack, is one of the fastest-growing creators of the past few years, launching his channel in 2020 and quickly becoming a defining force in internet culture. With 17M+ YouTube subscribers and videos that routinely outperform major TV franchises, Airrack blends adventure, community, and cultural commentary into stories that spark global conversation. His channel now sits at the intersection of YouTube, Hollywood, and livestreaming—collaborating with the world's biggest names and shaping what Gen Z watches, wears, and talks about. In just a few years, he's built a creator brand that not only entertains millions, but actively influences trends across the internet.

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SOURCE TUMS

TORONTO, Sept. 2, 2025 /CNW/ - Food waste is an avoidable problem, yet at least 10 million people continue to face food insecurity in Canada. In July 2025, StatsCan reported that the employment rate continued to drop, while also noting that there has been little net employment growth since the beginning of the year¹. With numbers like this, it's evident that many Canadians are struggling financially, which is impacting their ability to feed themselves and their families. Meanwhile, 46.5 per cent² of all food in Canada is wasted.

However, if we collectively act, 41.7 per cent of this food could be redirected to help feed Canadians³. That's why this September, also known as Hunger Action Month, TUMS has joined forces with Second Harvest to help raise awareness, and funds, to support programs that are helping end hunger in Canada.

"TUMS is having an incredible impact this Hunger Action Month by helping raise 375,000 meals for people facing food insecurity across Canada," said Lori Nikkel, CEO of Second Harvest. "This kind of leadership is not only generous, but also essential. Support from partners like TUMS allows us to rescue good food and get it to communities where it's needed most."

Currently, there are 4x more food charities than there are grocery stores in this country, and nearly half of food produced for Canadians – or 21.18 million tonnes – is wasted annually.  Since 1985 Second Harvest has rescued and redistributed more than 432 million pounds of food – that is enough to feed more than 394,000 people three times a day, every day, for an entire year. But, to do this work, they need funds, which is why TUMS has decided to help.

"This September, TUMS is matching consumer donations to Second Harvest's food rescue and delivery programs, up to $75,000," says Sarey Wulf, Head of Corporate Affairs, Haleon Canada . "The complex work of identifying and successfully redistributing food takes time, expertise, and money; it's an important and necessary job that we are proud to support for our fourth year.

There are simple actions Canadians can take to help alleviate food insecurity and waste:

• Donate. While donations throughout the year are welcome, Hunger Action Month is when Canadians can make an even bigger difference in the lives of the millions of people in Canada facing food insecurity. This month, a secure one-time donation to Second Harvest will be matched by TUMS. 
• Volunteer. Volunteers play an important role in many non-profits' operations. No amount of help is too small. Second Harvest welcomes individual and group volunteers all year-round for food sorts, events and administrative support. To become a Second Harvest volunteer, submit an application here.
• Reduce food waste in your own home. It's as simple as planning ahead and making a list so that you shop for only what you need or making a small change in how you store your produce⁴.
• Advocate. Keep yourself informed about policies affecting food insecurity and the food system and share your knowledge with the community around you. You can also reach out to your elected officials to show your support for policies that make life more affordable. That includes improving access to housing, nutritious food, as well as ensuring living wages for everyone.

About Haleon

Haleon (LSE / NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health; Vitamins, Minerals and Supplements (VMS); Pain Relief; Respiratory Health; Digestive Health; and Therapeutic Skin Health and Other. Built on trusted science, innovation and deep human understanding, Haleon Canada brands include Advil, Buckley's, Centrum, Emergen-C, Flonase, NeoCitran, Nexium, Polident, Robitussin, Sensodyne, TUMS, Voltaren and more. For more information on Haleon and its brands visit www.haleon.com.

About Second Harvest 

Second Harvest is Canada's largest food rescue organization and a global thought leader on food waste and perishable food redistribution. It rescues unsold surplus food from thousands of food businesses from across the supply chain to redistribute it to non-profits in every province and territory. This prevents harmful greenhouse gases from entering the atmosphere while improving access to nutrition for millions of Canadians experiencing food insecurity. Beyond food rescue and redistribution, Second Harvest is deeply involved in advocacy, research, training and education. Its groundbreaking reports, such as "The Avoidable Crisis of Food Waste," provide critical data and insights to inform public policy and educate the public on sustainable food systems. 

Second Harvest is committed to driving systemic change, helping to shape policies and practices that reduce food waste and address its role in climate change, while also supporting communities by providing them with the food they need

SOURCE Haleon Canada