Toyota Motor Corporation

• Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever

• Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever

• 32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands

• TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent

PLANO, Texas, April 1, 2026 /PRNewswire-HISPANIC PR WIRE/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume. 

For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.

Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.

Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952 vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.

"Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America.  "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4.  This resilience gives us great confidence as we continue driving toward our full-year goals."

Highlights (volume basis unless otherwise noted) 

TMNA:

• First quarter sales down 0.1 percent
• First quarter electrified vehicle sales of 287,276, down 0.5 percent
• March sales down 8.5 percent
• March electrified vehicle sales of 115,422, up 2.5 percent
• 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
• Among the lowest incentives among full-line manufacturers

Toyota Division:

• Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-ever
• First quarter sales up 0.3 percent
• First quarter electrified vehicle sales of 252,369, down 1.4 percent
• March sales down 6.9 percent
• March electrified vehicle sales of 101,500, up 2.4 percent

Lexus Division:

• RZ and NX Plug-in Hybrid achieved an all-time best-ever
• First quarter sales down 2.5 percent
• First quarter electrified vehicle sales of 34,907, up 6.2 percent
• March sales down 17.3 percent
• March electrified vehicle sales of 13,922, up 3.2 percent

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:

Derrick Brown

derrick.brown@toyota.com

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SOURCE Toyota Motor North America

Toyota Kicks Off a Milestone Year with a $1 Billion Investment in Kentucky and Indiana

GEORGETOWN, Ky., March 23, 2026 /PRNewswire/ -- It was 1986. Bon Jovi and Madonna filled the airwaves. Halley's Comet whizzed overhead, and the Chicago Bears shuffled their way to a championship. Toyota also took a bold new step into U.S. operations, as it broke ground in Kentucky and set the stage for millions of vehicles rolling off the line, starting with the Toyota Camry sedan.

Today, Toyota celebrated 40 years at its Kentucky plant – the company's largest manufacturing plant in the world. To commemorate the occasion, Toyota announced a $1 billion investment across its Kentucky and Indiana operations, affirming the company's commitment to meet growing customer demand and offer a diverse vehicle line up. The announcement is part of Toyota's November 2025 commitment to invest up to $10 billion in its U.S. plants over the next five years. 

"Toyota's investment in the U.S. is for the long-term, tied to our philosophy of building where we sell and buying where we build," said Mark Templin, executive vice president and chief operating officer, Toyota Motor North America. "We have created a tremendous value chain for nearly 70 years. Our teams have contributed to world-class design, engineering, and assembly of more than thirty-five million cars and trucks for our customers in the U.S."

The investment includes:

• Toyota Kentucky: $800 million to further Toyota's multi-pathway approach to electrification by preparing the plant for its second battery electric vehicle. The investment also allows the plant to increase capacity for the assembly of the Camry and RAV4.

• Toyota Indiana: $200 million to increase capacity for the Grand Highlander, one of Toyota's most popular SUVs. With this investment, Grand Highlander joins the assembly of the family-favorite Sienna minivan in the facility's East Plant while continuing assembly alongside the Lexus TX in the West Plant.

Kentucky Governor Andy Beshear was all smiles celebrating with Toyota team members in the Blue Grass state.

"Kentucky changed for the better 40 years ago when Toyota chose to make Georgetown its New Kentucky Home, and I am proud to say that partnership and success continues today as we celebrate this remarkable milestone together," said Gov. Andy Beshear. "Toyota Kentucky is Toyota's largest vehicle manufacturing plant in the world, producing over 14 million vehicles since its doors opened and benefiting Kentuckians through good jobs and a strong economy. We are grateful to our great Toyota partners and look forward to building on years of success for generations to come." 

Additionally, Toyota Kentucky announced millions in new grant funding further solidifying the company's commitment to career readiness and community engagement.

• $4 million supporting Driving Possibilities. The grants awarded by the Toyota USA Foundation, supported by additional funds from Toyota Kentucky, will expand STEM learning and resources in Scott and Fayette County Schools. When combined with the original Toyota USA Foundation grants, the total investment in the program is more than $11 million in the Commonwealth.
  
  
  
  Driving Possibilities is a national STEM (Science, Technology, Engineering, Math) education initiative that brings together community, education leaders, local and national nonprofits, and industry partners. The aim of the initiative is to co-create programs to strengthen communities and prepare young people for future careers. Driving Possibilities is funded by the Toyota USA Foundation, with additional support provided by Toyota Motor North America (TMNA) and Toyota Financial Services (TFS).

• $400,000 to support the Manufacturing Engineering program at Eastern Kentucky University, helping to advance the next generation workforce.

A cornerstone of American manufacturing and jobs, Toyota has much to celebrate in 2026. Five of the company's U.S. manufacturing facilities are marking major anniversaries this year including:

• Toyota Kentucky – 40 years
• Toyota Missouri – 35 years
• Toyota Indiana – 30 years
• Toyota West Virginia – 30 years
• Toyota Alabama – 25 years

ADDITIONAL QUOTES

Kerry Creech: "For Toyota, manufacturing has always been about more than building vehicles, it's about investing in people," said Kerry Creech, president of Toyota Kentucky. "Ensuring customer satisfaction and safety starts with each team member on the production line. Our 10,000 team members are the heart of Toyota. We will continue to invest in them and in our future workforce."

Jason Puckett: "Today's announcement reflects the company's commitment to meeting customer demand and the belief in our team to get it done," said Jason Puckett, president of Toyota Indiana. "For thirty years, Toyota Indiana has led the charge into the future by putting our customers first, delivering quality vehicles, and remaining committed to our values. I'm proud to celebrate this incredible milestone with our 7,300 team members who have helped contribute to decades of quality in the Hoosier state."

About Toyota  

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.    

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.  

To help inspire the next generation for careers in advanced manufacturing, Toyota launched its in-person tour booking platform and virtual tour experience at www.TourToyota.com allowing guests to schedule a live tour to see several of our U.S. manufacturing facilities in action or visit all plants virtually from anywhere around the globe.  

For more information about Toyota, visit www.ToyotaNewsroom.com.  

Toyota USA Foundation

The Toyota USA Foundation is a $100 million endowed private foundation supporting education and community programs for kindergarten through 12th-grade students and their teachers in the United States, with an emphasis on science, technology, engineering, and math (STEM).

Media Contacts:  

Toyota Kentucky

Kim Ogle

Kim.Ogle@toyota.com

Toyota Indiana

Stacy Carr 

Stacy.Carr@toyota.com 

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SOURCE Toyota Motor North America