Snap Inc.

Snap Inc. is a digital and social media company primarily known for its flagship product, Snapchat, a multimedia messaging app. The company focuses on empowering users to communicate through ephemeral image and video content that disappears after being viewed, fostering a sense of real-time interaction and privacy. In addition to its core messaging service, Snap Inc. offers innovative features such as Stories, augmented reality (AR) experiences through Lenses and Filters, and Discover, a platform for publishers to reach audiences with short-form mobile content. Targeting a predominantly young demographic, the platform appeals to teenagers and young adults seeking dynamic and interactive content. Snap Inc. plays a significant role in the social media landscape by driving trends in AR technology and the ephemeral messaging format. Headquartered in Santa Monica, California and launched in 2011, Snap Inc. continues to push boundaries in user engagement and digital advertising, impacting both technology development and media consumption behaviors globally.