H&M Hennes & Mauritz AB Class B

H&M Hennes & Mauritz AB Class B represents shares in a leading Swedish multinational clothing retailer, headquartered in Stockholm and founded in 1947 by Erling Persson as Hennes, later expanded to include menswear. The company operates on a fast fashion model, offering affordable apparel, accessories, footwear, cosmetics, and home textiles for men, women, children, and home through its flagship H&M brand and others like COS, & Other Stories, Weekday, Monki, ARKET, H&M Home, Afound, Sellpy, and Treadler. With over 4,000 stores in more than 79 markets and online sales in 60, it generates substantial revenue—around 234 billion SEK annually—primarily from Europe and Africa (66%), Asia and Oceania (12%), and the Americas (22%). Employing approximately 100,000 to 171,000 people globally, H&M Group emphasizes sustainability, using recycled or sustainably sourced materials in products and committing to initiatives like phasing out virgin down by 2025. As the second-largest international clothing retailer after Inditex, it holds a low-single-digit share in the fragmented global apparel market, driving accessible fashion while pursuing circular economy goals.