Nextdoor Holdings, Inc.

Nextdoor is Now More Useful, More Helpful, and More Timely

LONDON, July 15, 2025 /PRNewswire/ -- Nextdoor Holdings, Inc. (NYSE: KIND), the essential neighbourhood network used by 1 in 4 UK households, today released the new Nextdoor, the most consequential redesign of its core product to date. Focused on three fundamental neighbour needs — News, Alerts and Faves — the new Nextdoor experience is more useful, more helpful and more timely, meeting the evolving needs of neighbours everywhere.

Since launching in the UK in September 2016, Nextdoor has helped more than 10 million Brits stay connected to what matters most in their local communities. With the shift towards remote and hybrid work, people are spending more time in their neighbourhoods where local connections - whether with neighbours, services, or businesses - play an increasingly important role in daily life.

"This is a refounding moment for Nextdoor," said Nirav Tolia, CEO and Co-Founder of Nextdoor. "Neighbourhoods matter more than ever, and today we recommit ourselves to building the best product to enable neighbours to come together and build stronger, safer and more connected local communities."

It's a new day for Nextdoor, marked by a refreshed brand identity that is grounded in clarity, utility, and putting neighbours first. At the heart is the return of the iconic stylised home logo, which reflects Nextdoor's core mission: to make every neighbourhood feel like home.

News, Alerts and Faves make Nextdoor more useful, helpful and timely on a daily basis:

News: Keep informed with local news from trusted sources. Local news has long had a place on Nextdoor, with neighbours regularly sharing and discussing the day's events. Now, relevant stories from vetted local news appear directly in the feed, tailored to a neighbour's location. Whether it's a new proposed cycle lane, a local restaurant opening or the latest housing development, News makes it easier for Brits to join the conversation about what's going on in their neighbourhood. Nextdoor is launching with over 3,500 local news titles across the UK, US and Canada. In the UK, this includes The London Standard, and regional titles from Iliffe Media, one of the UK's largest independent local news publishers. Trusted outlets are now reaching neighbours directly through the platform, bringing community-focused local journalism to neighbourhoods everywhere.

Alerts: Real-time alerts to stay safe and prepared. Neighbours have long turned to Nextdoor in moments of need and crisis. With Alerts, the product goes further to deliver real-time updates on everything from traffic disruption and water supply issues to more critical situations such as fires, major road accidents and severe weather. Alert notifications will appear on a dynamic neighbourhood map to support timely conversations between neighbours and public service partners, such as the local council, police force or fire service. Alerts reinforce Nextdoor's role as a reliable and vital lifeline during critical events.

Faves: Discover local favourites, recommended by your neighbours. Recommendations, which include requests for advice and offers of local services, have always been core to Nextdoor, driving 30% of all neighbour posts and fuelling real-world decisions. Faves will bring that experience to the next level, using AI technology to uncover insights from nearly seven years of UK neighbourhood conversations about much-loved local gems. With Faves, neighbours will be able to ask a question like, "What's the best local coffee shop?" and receive a quick, summarised response — just like asking a friendly local, making it easier to discover and explore the best spots nearby. Faves is launching first in select U.S. markets, with plans underway for a broader rollout in the UK at a later stage.

The new Nextdoor will also offer additional opportunities for advertisers to connect with highly engaged local communities. Brands can access real, verified neighbours, combining national reach with local relevance. With this launch, Nextdoor continues to grow its advertising relationships across businesses of all sizes in the U.S. and the UK, while also expanding into Canada.

Anna van Praagh, Chief Content Officer of the Standard, said, "We're excited to partner with Nextdoor UK in launching their local news platform, becoming the first partner in both London and the UK. This collaboration ensures that millions of Londoners across all 33 boroughs stay informed with timely and relevant news. Together, we're enhancing community engagement and strengthening our commitment to delivering quality journalism directly to where people live and connect, making local news more accessible and impactful than ever."

The new Nextdoor is available today on the Apple App Store, the Google Play Store, and at nextdoor.co.uk. Nextdoor neighbours are encouraged to update their apps to ensure they are using the latest version. 

About Nextdoor:

Nextdoor is the essential neighbourhood network for over 100 million neighbours and is used by 1 in 4 UK households, offering trusted local news, real-time safety alerts, neighbour recommendations, for sale and free listings, and events. Nextdoor connects neighbours to the conversations and local gems that matter most in their local communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbours at scale. 

Safe Harbor Statement

This press release contains forward-looking statements regarding our future business expectations. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, as more fully detailed under the caption "Risk Factors" in our Quarterly Report on Form 10-Q for the three months ended March 31, 2025, filed with the Securities and Exchange Commission ("SEC") on May 7, 2025, and our other SEC filings, which are available on the Investor Relations page of our website at investors.nextdoor.com and on the SEC's website at www.sec.gov. All forward-looking statements contained herein are based on information available to us as of the date hereof and you should not rely upon forward-looking statements as predictions of future events. We undertake no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law. Undue reliance should not be placed on the forward-looking statements in this press release.

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Agreement Marks First Step Towards Nextdoor's Adoption and Deployment of IAS's AI-driven Total Media Quality Product Suite

NEW YORK, May 9, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a strategic partnership with Nextdoor (NYSE: KIND), the essential neighborhood network. IAS will now power Nextdoor's first-party brand safety tool as a provider of pre-bid Brand Safety and Suitability Optimization on the platform, assuring advertisers that impressions are delivered to brand suitable ad adjacencies.

IAS's pre-bid Brand Safety and Suitability Optimization uses AI-driven Multimedia Technology to provide advertisers with an additional layer of third-party transparency and suitability for their Nextdoor campaigns. Through this partnership, advertisers with managed accounts can run ads on Nextdoor's Newsfeed, reaching one-third of U.S. households, with the confidence that their ads will run in brand safe and suitable environments based on industry-aligned standards.

"This partnership represents a major milestone in bringing deeper transparency, trust, and control for advertisers spending on Nextdoor," said Jim Egan, SVP of Business Development of IAS. "By combining IAS's AI-driven Multimedia Technology with Nextdoor's strong content moderation capabilities, we're offering a new level of protection and performance for brands engaging in hyperlocal at scale advertising."

IAS's pre-bid Brand Safety and Suitability Optimization for Nextdoor provides advertisers with:

• Trusted Third-Party Control: Nextdoor's brand safety tool, powered by IAS, enables advertisers to apply pre-bid blocking on their social campaigns, against 12 industry-aligned categories and 4 risk levels.
• Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand specific needs, across mobile and desktop web environments and more than 90 languages.
• Best-in-class Technology: IAS's AI-driven Multimedia Technology, layered with Nextdoor's proprietary moderation systems, enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.

"At Nextdoor, trust and community go hand in hand—so when it comes to advertising, this isn't optional, it's essential," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Partnering with Integral Ad Science brings a new layer of trusted, third-party transparency to our platform, giving advertisers the confidence to show up in the right place, at the right time, in front of the right neighbors."

IAS and Nextdoor plan to continue to expand their partnership, with the general availability of Total Media Quality (TMQ) for Nextdoor, inclusive of industry-aligned Brand Safety & Suitability Measurement and Viewability and Invalid Traffic Measurement, expected to be available  in H2 2025. Through TMQ for Nextdoor, advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and remain confident that they are engaging with local users and maximizing campaign spend.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Media Contact: press@integralads.com

About Nextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies and businesses use Nextdoor to connect around local information that matters in more than 345,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, and brands and businesses of all sizes use Nextdoor's proprietary advertising platform to engage with neighborhoods at scale. Download the app and join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

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SOURCE Integral Ad Science, Inc.