Cass Information Systems, Inc.

Singapore's first solution that replaces ads in live broadcast TV channels with personalised messages, targeted screen by screen

SINGAPORE, Sept. 15, 2025 /PRNewswire/ -- StarHub is reshaping TV advertising with the launch of Dynamic Ad Pods, Singapore's first solution that replaces ads in real time inside live broadcast TV channels. Unlike most connected TV ads that only run before or during on-demand shows, this innovation extends precision targeting into live programmes — unlocking new opportunities for advertisers while creating a more relevant and less repetitive experience for viewers.

Developed in collaboration with Hoppr, StarHub's technology partner for Connected TV (CTV), Dynamic Ad Pods set a new benchmark for TV advertising in Singapore. It gives brands smarter, more relevant ways to connect with households, while making TV viewing smoother and less disruptive.

Drawing on insights from over 175 million hours of viewing data, StarHub's advanced CTV Server-Side Ad Insertion (SSAI) technology makes it possible for two households watching the same live broadcast to see different ads at the same time, each tailored to their interests. This creates high-value opportunities across live sports, news, and primetime drama, supported by measurable performance and reduced media waste. Dynamic Break Matching ensures ads are seamlessly placed within programmes, minimising interruptions and keeping the viewing experience natural.

Dynamic Ad Pods also offer flexibility across a range of formats, including skippable pre-rolls before shows and stitched mid-rolls during both live broadcasts and on-demand content. All ads are delivered in a full-screen, sound-on, high-attention environment that maximises engagement without detracting from entertainment. This approach allows brands to engage viewers across the user journey, while controlling campaign reach and frequency effectively.

Unlike traditional TV advertising, which offers limited targeting and little control, Dynamic Ad Pods bring personalised ad replacements into linear broadcast feeds, customised down to each screen. With built-in brand safety controls and frequency capping, campaigns can be delivered with confidence, ensuring messages land effectively while reducing repetitive ads.

Beyond the TV screen, StarHub's CTV solution extends campaigns across digital channels including display and WhatsApp, enabling brands to continue the conversation with audiences, retarget viewers, and drive conversions through clear Call-To-Actions. This creates a connected customer journey, from awareness to action.

By combining the broad reach and storytelling power of live TV with the precision and accountability of digital media, StarHub is giving businesses a powerful new way to achieve stronger outcomes while making TV time more enjoyable at home.

For more information, please visit www.starhub.com/business/advertising/advertising-platforms.html

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SOURCE Starhub

Partnership delivers cybersecurity AI platform to safeguard modern networks from modern attacks.

SINGAPORE, Sept. 5, 2025 /PRNewswire/ -- StarHub announced today its partnership with Vectra AI, the cybersecurity AI company that protects modern networks from modern attacks and a recognised leader in the 2025 Gartner^® Magic Quadrant™ for Network Detection and Response (NDR), to deliver the Vectra AI Platform to enterprises across Singapore. This collaboration marks a significant expansion of StarHub's cybersecurity capabilities, reinforcing its commitment to securing businesses in an increasingly complex threat landscape.

Amidst the evolving cyberthreat landscape that is more advanced and pervasive than ever, StarHub is doubling down on its cybersecurity suite of offerings to equip enterprises with cutting-edge tools to combat these threats. The partnership with Vectra AI brings together Vectra AI's award-winning NDR technology and StarHub's hybrid IT expertise and infrastructure. The combined offering enables businesses to strengthen their cyber defences through smarter and faster detection and response capabilities. Through continuous monitoring, threat detection, and incident response capabilities, businesses can safeguard their digital infrastructure and secure peace of mind.

More importantly, this partnership goes beyond enterprise protection and strengthens the resilience of the broader digital ecosystem. In today's connected workplace, strong cybersecurity safeguards employees across all functions who rely on secure systems to perform their roles. As threats become more targeted and sophisticated, it is essential to focus on protecting not just infrastructure, but also the people behind it - ensuring a secure environment for those who keep businesses running.

StarHub and Vectra AI's joint solution is now available as part of StarHub's cybersecurity services. Enterprises interested in learning more or scheduling a demo may contact StarHub for a consultation. For more information, visit starhub.com/cybersecurity.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/starhub-and-vectra-ai-launch-ai-powered-threat-detection-for-enterprises-in-singapore-302543509.html

SOURCE Starhub