ABB Ltd

Google Cloud becomes 'Principal Partner' and 'Principal Artificial Intelligence Partner' of the ABB FIA Formula E World Championship

LONDON, Jan. 26, 2026 /PRNewswire/ -- Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named "Principal Artificial Intelligence Partner" of the ABB FIA Formula E World Championship. At the heart of the partnership is a mission to demonstrate the potential of artificial intelligence (AI) to drive positive impact across Formula E's business operations—everything from running races, to development, and the fan experience.

This multi-year agreement builds on the Official partnership first formalised in January 2025. Google Cloud's significant elevation to "Principal Partner" involves Formula E adopting even more Google Cloud technologies for its business, such as integrating Gemini models across its ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global stage.

Partnership built on a strong technology foundation

This chapter follows a foundation of collaboration, including Formula E setting the indoor land speed record and pioneering the "Mountain Recharge" project. For the latter, Formula E used Google's AI Studio and Gemini models to map the optimal route for the GENBETA car's mountain descent and helped identify and analyze optimal braking zones so the car could generate enough energy through regenerative braking to complete a full lap of the Monaco circuit.

The latest collaboration will also help change the fan experience worldwide. Formula E has already integrated a new Strategy Agent into live broadcasts, delivering tailored insights, predictions, and explanations as races unfold. Millions of viewers have already benefited from access to a deeper understanding of race dynamics, driver performance, and strategy.

Driving business transformation and sustainability

Beyond the racetrack, the partnership will enhance the Championship's operations: Formula E will use Google Workspace with Gemini to enable greater agility and efficiency across its organisation. Meanwhile, advanced AI modeling of Formula E's back office, and the creation of race and event digital twins, has the potential to deliver further reductions in its carbon footprint allowing Formula E to simulate and optimize site builds virtually. This minimizes the need for on-site reconnaissance and heavy equipment transport, delivering a measurable reduction in the Championship's operational carbon footprint while maintaining peak performance.

Jeff Dodds, CEO of Formula E, said: "Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud's AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide."

President of Google Cloud EMEA, Tara Brady, added: "Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud's AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios."

About Formula E and the ABB FIA Formula E World Championship

As the world's first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities providing an elite motorsport platform for the world's leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities is united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and the planet.

www.FIAFormulaE.com

For Formula E media enquiries, please contact - media@fiaformulae.com 

About ABB

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and more than 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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SOURCE Google Cloud

MELBOURNE, Australia, Oct. 27, 2025 /PRNewswire/ -- ABB, in collaboration with IPD, is transforming the data centre landscape with cutting-edge ultra-low harmonic (ULH) variable speed drives (VSDs), delivering unmatched energy efficiency, reliability, and sustainability for mission-critical infrastructure.

As global data consumption surges—driven by artificial intelligence (AI), cloud computing, and digital services—the demand for resilient and energy-efficient data centres has never been greater. According to the International Energy Agency (IEA), energy demands from AI data centres are projected to quadruple by 2030, with Australian facilities expected to account for nearly 15% of Large Industrial Load (LIL) consumption by 2033–34.

ABB's ULH drives offer a scalable solution to these challenges, intelligently adjusting cooling systems based on server load and environmental conditions. This enables operators to reduce energy consumption by up to 25% during non-peak hours, while maintaining optimal operating conditions and extending equipment lifespan.

"Reducing fan or pump speed by just 20% can save up to 50% in energy," said Josh Paikada, Drive Products Segment Manager at ABB Australia. "Our ULH drives not only enhance cooling efficiency but also mitigate harmful harmonics that can compromise electrical infrastructure."

Unlike standard drives that generate up to 40% total harmonic distortion (THDi), ABB's ULH drives reduce THDi to less than 3%, significantly lowering electrical losses and eliminating the need for oversized transformers, generators, and cabling. This results in reduced material usage, lower carbon footprint, and substantial cost savings.

Michael Linden, National Business Development Manager at IPD, added, "Our partnership with ABB ensures data centres benefit from compliant, high-performance drives that meet the strictest global standards while supporting long-term sustainability goals."

In Australia, Climatech Group has deployed ABB's ACH580 drives across numerous data centre projects including high-profile installations. Che Cavill, Head of Data Centre Operations at Climatech Group, praised the drives for their reliability, fast delivery, and seamless integration: "I haven't purchased any other drives in over 12 years."

As data centres face mounting pressure to scale efficiently and meet green targets, ABB's ULH drives provide a future-ready solution that enhances power quality, reduces energy waste, and supports smarter infrastructure design.

Learn more [ LINK ]

About ABB

ABB (ABBN: SIX Swiss Ex) ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB's success is driven by about 110,000 talented employees in over 100 countries.

Media Contact:

Natalie Landrito

Marketing and Public Relations Manager, Motion business area, ABB Australia

contact.centre@au.abb.com

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SOURCE ABB Australia